“TOSSE is part of our yearly calendar”-Phostine Chairman

The TOSSE Team made another courtesy visit to Dr. Celestine Ibojiemenmen, Chairman of Phostine Premium School, and his beautiful wife, Mrs. Ayodele Ibojiemenmen, the Chief Operating Officer of Phostine Premium School on the 10th of May 2023, in Isheri-Osun, Lagos.

Dr. Ibojiemenmen engaged the team in an interactive and interesting conversation about TOSSE, the Nigerian Education system, the challenges, and the hope for the future.

Dr. Celestine Ibojiemenmen, Chairman of Phostine Premium School.

When asked what TOSSE meant to him, he smiled and said “TOSSE is a ritual for us at Phostine, it is part of our yearly calendar”, expressing how impressed he is with what TOSSE has delivered over the years.

Being an avid participant in the past editions of TOSSE alongside his staff, he avowed that the opportunities TOSSE presents to people are limitless and encouraged school owners, key decision-makers, and School administrators to tap into this platform.

He added that the world is evolving and leaders should not miss out on the happenings around and within the industry. TOSSE is an environment where one can learn, meet people, see new technologies, and know the trends in the Education sector.

TOSSE Team making a presentation to Dr. Celestine Ibojiemenmen and his wife.

Talking about the state of Education in Nigeria, he said, things are not the way they ought to be and that a lot should be invested in the Education sector.

He, however, commended Mrs. Yinka Ogunde, the Convener of the Total School Support Seminar & Exhibition (TOSSE), saying “I have great love and respect for what she does”.
He revealed that as a school owner, there are so many discouraging factors but the likes of Mrs. Ogunde keep serving as an encouragement.

He advised parents, saying “When you see an environment willing to give your children the best, please embrace them, education is not a cheap commodity”.

We can’t wait to welcome Dr. & Mrs. Ibojiemenmen and the entire team of Phostine Premium School to this year’s TOSSE event set to hold on 8th June 2023 at the Sheraton Hotel Ikeja, Lagos.

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How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

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The idea of this exercise is to make you understand exactly the thought process of the consumers. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

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If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence.

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uLesson: Revolutionalizing the education sector

uLesson is an edtech startup that leverages best in class teachers, media, and technology to create high-quality, affordable and accessible education for African students.

Founded by Sim Shagaya in 2019, uLesson is now regarded as a leader in the African home-tutoring business. uLesson is available in Nigeria, Ghana, Sierra Leone, Liberia, The Gambia, Kenya, Uganda, Rwanda, South Africa, the United States and the United Kingdom.

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The uLesson app has more than 2 million downloads, with more than 12.3 million videos watched and 25.6 million questions answered on the platform.

The edtech startup is focused on delivering affordable, high-quality and accessible education using technology. Speaking in 2021, Sim Shagaya stated how the startup is deliberately looking to design products that will meet the demanded needs of users across Africa.

uLesson is viewed as the startup aimed at revolutionalising the education sector in Nigeria and Africa as a continent.

The platform currently combines the possibility to stream its classes in-app with the choice to receive those lessons on SD cards. This dual option is one big solution to the problem of frequently-unstable and comparatively costly data packages which parents usually complain of.

uLesson helps lower class African parents access world-class curriculum-based schooling that could either work alongside the day school or totally become the tutor to prepare their children for top-level exams.

Looking to gain more ground, The edtech startup has partnered with the organizers of Africa’s biggest education show, TOSSE to be the headline sponsor of the 14th edition of the event holding in September 2022.