Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Related Post
The TOSSE Team made another courtesy visit to Dr. Celestine Ibojiemenmen, Chairman of Phostine Premium School, and his beautiful wife, Mrs. Ayodele Ibojiemenmen, the Chief Operating Officer of Phostine Premium School on the 10th of May 2023, in Isheri-Osun, Lagos.
Dr. Ibojiemenmen engaged the team in an interactive and interesting conversation about TOSSE, the Nigerian Education system, the challenges, and the hope for the future.
When asked what TOSSE meant to him, he smiled and said “TOSSE is a ritual for us at Phostine, it is part of our yearly calendar”, expressing how impressed he is with what TOSSE has delivered over the years.
Being an avid participant in the past editions of TOSSE alongside his staff, he avowed that the opportunities TOSSE presents to people are limitless and encouraged school owners, key decision-makers, and School administrators to tap into this platform.
He added that the world is evolving and leaders should not miss out on the happenings around and within the industry. TOSSE is an environment where one can learn, meet people, see new technologies, and know the trends in the Education sector.
Talking about the state of Education in Nigeria, he said, things are not the way they ought to be and that a lot should be invested in the Education sector.
He, however, commended Mrs. Yinka Ogunde, the Convener of the Total School Support Seminar & Exhibition (TOSSE), saying “I have great love and respect for what she does”.
He revealed that as a school owner, there are so many discouraging factors but the likes of Mrs. Ogunde keep serving as an encouragement.
He advised parents, saying “When you see an environment willing to give your children the best, please embrace them, education is not a cheap commodity”.
We can’t wait to welcome Dr. & Mrs. Ibojiemenmen and the entire team of Phostine Premium School to this year’s TOSSE event set to hold on 8th June 2023 at the Sheraton Hotel Ikeja, Lagos.
During a major Exhibition event like TOSSE, optimism and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders.
But as the trade show ends and you return to your office, what happens?
On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.
Exhibitions are resources consuming hence, it’s important to maximize gains immediately.
Follow up emails must start with instant follow up – the best way to do this to send a “thank you” message. Just after your discussion, send a short email with basic background information, making sure that your potential customers remember you.
Continue with thorough follow up – send in personalized messages that reminds them of your business and answers their business questions.
Make follow up emails Stand out – leaverage on the conversation you had with your potential customers in the stand, make them know you care.
Record Customer data using the right business tools – this simplifies you email dispatch and helps you understand the chronology of your data. There are various online tools like myfairtool.
All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.
Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.
Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:
- How easily did I find the product?
- How does the product compare with other competitors in the market?
- Is there any benefit from further patronage?
- How good is the customer service?
- Does the product keep up with recent technological trends?
The idea of this exercise is to make you understand exactly the thought process of the consumers. This will give you a basis to work with a better strategy.
Reverse-Engineer Your Findings To Your Benefit
After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.
Showcase Your Product/Service At Africa’s Biggest Education Tradeshow & Conference
If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence.