ONE KEY THING TO KNOW BEFORE TOSSE 2022

TOSSE exibition

Whether you a teacher, consultant, a business owner, a sales representative, a worker in a start-up or maybe you are just a stakeholder in the education sector who just wants to attend the Total School Support Seminar/Exhibition for the experience, then this post is for you.

I know most people are busy and you need to get on to other businesses or you are probably preparing your materials for TOSSE 2022, so this post won’t take more than 2-3 minutes of your time.

You are reading this because you want to know that important thing before you attend TOSSE 2022. So here it goes: “TOSSE IS THE MARKETPLACE”.

“Is that all?” you say.

Well, yes. But there is more.

You see, TOSSE is not just any marketplace, like any platform you have ever been to, TOSSE is ‘THE MARKETPLACE’.

From the man in the suit who looks like an ordinary fellow but is the director of a major firm, to the Commissioner of Education talking to an exhibitor, to the chairman of a top school in Lagos looking for a new distributor for his school, TOSSE is the gathering of some of the biggest decision makers in the education industry.

Now, here is the aim of this post which is ‘TAKE ADVANTAGE OF THE OPPORTUNITY AT TOSSE 2022’.

An event like this comes seasonally and you may never get this opportunity again till next year and the testimonies of individuals who have gotten their big breaks from past TOSSE editions are all over the place.

From the lady who attended a TOSSE seminar as a regular attendee years ago but has now grown because of that encounter to be one of this year’s speakers, to the organizations that have struck multi-million naira deals from prospects they met at TOSSE, the list is endless.

This is the reason why some individuals, companies, schools and other organizations keep attending TOSSE yearly.

For this year’s edition, we advice that you wear your best, come prepared and ready to meet and network with thousands of other attendees. You never can tell who your big break will come from.

Make sure you open yourself up to meet and build new connections, grow your network and increase your capacity as an individual or organization.

Have a wonderful TOSSE 2022 experience!

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During a major Exhibition event like TOSSE, optimism and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders.

But as the trade show ends and you return to your office, what happens?

On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.

Exhibitions are resources consuming hence, it’s important to maximize gains immediately.

Follow up emails must start with instant follow up – the best way to do this to send a “thank you” message. Just after your discussion, send a short email with basic background information, making sure that your potential customers remember you.

Continue with thorough follow up – send in personalized messages that reminds them of your business and answers their business questions.

Make follow up emails Stand out – leaverage on the conversation you had with your potential customers in the stand, make them know you care.

Record Customer data using the right business tools – this simplifies you email dispatch and helps you understand the chronology of your data. There are various online tools like myfairtool.

All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.

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How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

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The idea of this exercise is to make you understand exactly the thought process of the consumers. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

Showcase Your Product/Service At Africa’s Biggest Education Tradeshow & Conference 

If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence.