How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

  • How easily did I find the product?
  • How does the product compare with other competitors in the market?
  • Is there any benefit from further patronage?
  • How good is the customer service?
  • Does the product keep up with recent technological trends?

The idea of this exercise is to make you understand exactly the thought process of the consumers. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

Showcase Your Product/Service At Africa’s Biggest Education Tradeshow & Conference 

If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence.

Related Post

uLesson logo

uLesson: Revolutionalizing the education sector

uLesson is an edtech startup that leverages best in class teachers, media, and technology to create high-quality, affordable and accessible education for African students.

Founded by Sim Shagaya in 2019, uLesson is now regarded as a leader in the African home-tutoring business. uLesson is available in Nigeria, Ghana, Sierra Leone, Liberia, The Gambia, Kenya, Uganda, Rwanda, South Africa, the United States and the United Kingdom.

Sim Shagaya, uLesson founder

The uLesson app has more than 2 million downloads, with more than 12.3 million videos watched and 25.6 million questions answered on the platform.

The edtech startup is focused on delivering affordable, high-quality and accessible education using technology. Speaking in 2021, Sim Shagaya stated how the startup is deliberately looking to design products that will meet the demanded needs of users across Africa.

uLesson is viewed as the startup aimed at revolutionalising the education sector in Nigeria and Africa as a continent.

The platform currently combines the possibility to stream its classes in-app with the choice to receive those lessons on SD cards. This dual option is one big solution to the problem of frequently-unstable and comparatively costly data packages which parents usually complain of.

uLesson helps lower class African parents access world-class curriculum-based schooling that could either work alongside the day school or totally become the tutor to prepare their children for top-level exams.

Looking to gain more ground, The edtech startup has partnered with the organizers of Africa’s biggest education show, TOSSE to be the headline sponsor of the 14th edition of the event holding in September 2022.

HAND FLYERS ARE SPECIAL TOO, TOSSE 2019 WILL BE A PROOF

TOSSE is all about exposing your brand (alongside your products & services) to a specialized audience in the Education community. Handbills distribution is one of the best ways to take your products/services farther than your marketing team can. Start designing and redesigning your flyer for TOSSE 2019.

EXHIBITOR INFORMATION

Organisations like yours try in all possible ways to develop marketing strategies to sell their products or services and also build their images around certain percentage of market shares they currently occupy while aiming to expand beyond their present status.

Let’s talk about utilizing the marketing tools at your disposure.

Have you asked yourself;

  • How do I make my marketing/ads connect to my customers?
  • How do I make my product the best?
  • How do people perceive my product?

How do I get to retain my customers and get them to make referrals?

EXHIBITION STANDS

Handbill distribution might just be one of the tools that will take your products and services farther than your marketing team can. 

A flyer or handbill is a form of paper advertisement intended for wide distribution. It is posted or distributed in a public place, handed out to individuals or sent through the mail (e-flyer). In 2010, small scale businesses and organizations start using flyers to gain more market traction.

REGISTER TO ATTEND

Flyers range from inexpensively photocopied leaflets to expensive, glossy, full-colour circulars depending on your budget and taste for a design.

TOSSE provides you a platform where you can distribute your flyers to a large audience. Take advantage of this opportunity by calling us now to book a space at the 10th Total School Support SeminarExhibition.

VISITOR INFORMATION

Top Technological Innovations for Business Transformation

Innovation and Technology are key parts of business today. In fact, they both work hand in hand. Here are some technological innovations that made waves in recent times:

Artificial Intelligence (AI)

A lot has been said about Artificial intelligence and its impact on businesses. It has significantly affected and improved the way customers interact with businesses via intelligent websites and chatbots. According to Forbes, 80% of enterprises are now investing or planning to expand in AI platforms.

 

“The largest impacts across all industries—from retail to healthcare, hospitality to finance—are felt when AI improves data security, decision-making, employee output, trainings, speed and accuracy,”

Attend TOSSE 2020, Africa’s Biggest Education Trade Show and Conference. Register Here

Maddy Martin, community vice chair and head of growth and education for Smith.AI, said. “With more capable staff, better-qualified sales leads, more efficient issue resolution, and systems that feed actual data back in for future process and product improvements, companies employing AI technologies can use resources with far greater efficiency. Best of all, as investment and competition increase in the AI realm, costs are reduced.”

Ultra-Fast Internet

There is an insatiable appetite for super-fast internet by most individual users of it. This need is even greater for businesses, either big or small. This helps improve business efficiency and provide reliable communication tools for companies that rely on remote workers. To satisfy this need, there has been the invention of 5G, which is exponentially faster than 4G. The effects of this technology, though, are up for debate with some quarters labelling it as dangerous.

Virtual Reality (VR)

While Virtual Reality might be seen as an innovation solely beneficial for gaming and entertainment, it has recently more widespread applications in businesses. According to Flatworld Solutions in an article on “Virtual Reality and Its Impact on Business”, the following are impacts of VR on business:

  • An all-new level of product prototyping
  • Reduced business travel & efficient business meetings
  • E-commerce advertising will see a new side
  • VR can provide competitive advantage to businesses
  • Interviewing candidates will be easier
  • The future of retail will be very different
  • Virtual conferences and meetings will be popular
  • VR will be an important tool in training
  • Affordable virtual designing of structures to visualize the project better
  • Offering virtual tours will be possible

Blockchain

A blockchain is, in the simplest of terms, a time-stamped series of immutable records of data that is managed by a cluster of computers not owned by any single entity. Each of these blocks of data (i.e. block) is secured and bound to each other using cryptographic principles (i.e. chain). Originally devised for the digital currency (Bitcoin), the tech community has now found other uses for the technology. Blockchain technology can be used to create a permanent, public, transparent ledger system for compiling data on sales, tracking digital use and payments to content creators, such as wireless users or musicians. It has also found application in financial services and video games.

Internet of Things (IoT)

The Internet of Things, which is commonly called IoT, refers to the billions of devices around the world that are connected to the internet through sensors or Wi-Fi. It’s basically a giant network of objects that connect to the internet. Each device collects data, and this data, known collectively as big data, is exchanged and analyzed. IoT-connected smart devices can be an everyday item such as a phone, car, watch, washing machine, or refrigerator. IoT devices can also be components of machines and systems, such as on an oil rig or airplane engine.

A Forbes article explained the massive benefits of this innovation on businesses, and quite a number of businesses have jumped on board this fast-moving train.

 

 

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