Six Very Attractive Opportunities at TOSSE

TOSSE is not just a platform to connect with like minds, network, and explore new educational innovations but also a place to rediscover yourself and prepare ahead for tomorrow’s challenges. We have listed six exciting opportunities you can take advantage of at TOSSE.

Get Socialized:  The perfect way to increase productivity is to take a break and get socialized. But this time, you are either there for yourself or your company. At TOSSE, you will have fun meeting new friends and clients while you stay refreshed.

Get Inspired and Stay in the Know About Latest Trends in The Sector:  Every edition of TOSSE is an opportunity to encounter new ideas, inventions, innovations, and discoveries. What you experience can be a starting point to reinvent yourself or your company. Let’s take you to the next level.

Network and Open Up Opportunities with Stakeholders in the Education Sector: Have you ever met people who easily mingle with others in business meetings or gatherings? They are not afraid of meeting new people because they know the value it may bring them. At TOSSE, we have received loads of testimonials from people who got contracts and jobs from a random person they met at the event. The possibility is limitless.

Showcase Your Corporate Culture: One factor that attracts people to work for a company, especially the younger generation of the workforce, is the company culture. Social events can attract talent to your organization as you showcase how interesting and coordinated you are as an organization.

Improved Employee Marketing Experience: TOSSE provides the opportunity for companies to explore limitless marketing channels created to boost sales and brand awareness. You can improve your existing employees’ experience through a field simulation at TOSSE where employees meet, persuade, get data and convert prospective clients.

Cut Marketing Budget: Imagine meeting all your prospective clients in one place. Then talk to them one-on-one and share how your solutions can help them. That is a huge saving on your marketing budget.

Related Post

TOSSE Covid-19 restriction flyer
Apr 08

TOSSE to operate at maximum capacity as FG lifts Covid-19 restrictions

In March of 2021, we called for a meeting to debate if TOSSE 2021 event should hold or not. There was a mixed feeling across the roundtable, some people expressed their fears of the federal government restrictions on numbers, while some others were optimistic and put in their vote to go on.

We had the Lagos State Safety Commission (LSC) with its Safety Marshals in charge of permit and monitoring attendees’ control to contend with, we worried about the COVID-19 scare and we also had limited time to convince stakeholders that we had put in place adequate measure to keep everyone safe and secured.

TOSSE 2021 was not just a successful event, it was an edition that reaffirmed our belief that anything is possible with the right team and the right plan.

On the 6th of April 2022, the Federal government of Nigeria lifted the restrictions on the limited numbers of persons at gatherings and the nation-wide midnight curfew imposed in 2019.

The removal of restrictions was decided in view of the declining number of cases; the reduced risk of importation of new variants, as well as the availability of vaccines. Other parts of the world are also beginning to open up to businesses, international travellers, events and tourists.

TOSSE 2022 is now open to welcome attendees from the 36 states of the federation and visitors from around the world to partake in the 20+ seminars for school owners, administrators, teachers and stakeholders in the education sector.

There will be an impressive display of innovative products/services that can positively change the way schools businesses are managed and how knowledge is delivered.

TOSSE also presents an opportunity to international and local producers/suppliers of Educational resources or solutions to meet key stakeholders in the sector for a profitable business transaction.

TOSSE offers a 5% early bird discount for exhibitors that come in before the end of April.

For more updates on TOSSE: Follow us on our social media pages below:

Like us on Facebook @Total School Support Seminar/Exhbition

Follow us on Twitter @TOSSEAFRICA

Follow us on Instagram @Tosseeducationshow

Feb 08

4 Core Principles of Customer Relations That Fuel Business Growth

Companies in all industries and all of sizes understand that customers are perhaps their most valuable asset. Improving the overall customer experience is vital for continued success and survival of their business.

APPLY FOR A STAND AT TOSSE 2019

Customer relation is a way business relates to its customers, clients and patrons. Some business organizations hire people specifically to manage how the company interacts and communicates with people. The goal is to retain existing customers and to gain new ones by providing the best customer relations and clients’ services.

There are some core principles to relationship management that any company can and should follow:

Communication: Listening is just as important as telling. Think about how often you actually speak with your customers. Focus on less financial-driven communication (whether it’s E-mail, phone or face-to-face interaction) if you make your customers feel involved, they feel as though they actually have a stake in your company, and feel like you care about more than just trying to make sales.

TOSSE 2019 EXHIBITOR INFORMATION

Rewards: Every company should initiate and make provision for reward programs. It is a very simple form of saying “Thank you” and particularly it is a viable and measurable marketing tool that big companies and small businesses can use to retain their customers and grow their business.

Be flexible: Be quick and attentive to customer’s complaints: The objective of customer relation is typically to interact with the customers in order to answer questions, resolve support issues, establish credibility and nurture relationships.

REGISTER TO ATTEND TOSSE 2019

Here are strategies that Improve Customers Relations and building customer’s loyalty, from simply opening up communications channels to implementing elaborate point systems that reward loyalty enhanced customer communications.

Be prepared to meet and interact with lot of customers at TOSSE 2019.

SPONSORSHIP/PARTNERSHIP

  • Providing customer feedback forms
  • Asking about customer needs in general when customer calls with problems
  • Training call-center staff to handle disputes
  • Encouraging a service culture throughout the organization.
Exhibitions stands at TOSSE
May 30

5 Steps to attract more customers to your exhibitions booth

It is said that to be outstanding, one must do things differently. This is a trait in any business/organization that is currently dominating the market, especially when it comes to exhibitions.

Perhaps, your business or organization has been exhibiting at events and have not seen the desired results on your investment there. Then it is time for a change.

As organisers of the biggest trade show in Africa with over 7000 attendees, we have listed 5 steps to help your business/organization attract more potential customers to your booth at exhibitions.

Exhibitions at TOSSE

If you want to get a good return on your investment, then you must be able to separate yourself from the crowd of other exhibitors at the event by attracting the majority of the traffic to your booth. Below are the steps to help you achieve that.

Steps to help you attract customers to your exhibition booth

  1. Create a buzz factor: One feedback every marketing executive would like to hear from customers at exhibitions is that they saw their stand and patronized them at the event. One way to maximize this is to create a social media buzz even before the exhibition day. Use your social media pages to tell your audience that you will be part of a particular exhibition and begin to warm your prospects up by showing them irresistible offers and packages you have prepared for them at the exhibitions. This way, you have aroused their interest, and they will be on the lookout for your exhibition booth at the event.
  2. Use mini-influencers: You may wonder what this means? This is basically getting your best customers or people around you with a strong following both online and offline to promote your presence at the exhibition. Remember, this is a 5-step list and they are to be followed semantically. You will be getting a customer or good friend to post something like this: “(name of product/service) has helped me develop myself in so many ways. They will be at (exhibition name), make sure you check out their stand at the exhibition”. Remember, nothing travels faster than word of mouth whether online or offline. With these testimonials, you are beginning to build the interest in your booth.
  3. Pre-event Follow-up: Before a tradeshow starts, usually, there would be a buzz weeks before and depending on the magnitude of the exhibition, people may have been posting their attendance confirmations online or offline, and this is another goldmine where you can trap leads from. One easy way to do that is to simply follow the hashtag on social media e.g #TOSSE2022, and see all the posts of people who have signaled their interest, and begin to filter them to see those that fit your customer description. Then send them personal invites and materials to educate them about your products to show that you want to see them in your booth at the exhibition.
  4. Get inbound traffic: Note that we are talking about doing things differently to attract potential customers to your booth. One of the traditional things done at exhibitions is that exhibitors get one of their staff to distribute their flyers or brochures to the attendees. This still works, but there is something better, which is using challenges, contests, giveaways, mystery games and other ideas that naturally calls people attention. People love freebies, and these kinds of things, hence increasing the amount of leads you are getting into your booth and that also increases your chances of converting them while they are inside.
  5. Post-event Follow-up: Remember, you are trying to get them to make a decision and it may not necessarily be at the exhibition, so you must follow them all through the decision making process. Get their social media handles and thoroughly check up on them to see how your products and services can help them, lookout for their needs, celebrate them on their special days and build a relationship afterwards, and you will have some become lifetime customers of your business/organization.

These are 5 steps which when followed will bring a vast amount of traffic who are potential leads that can become your customers. It may sound like a lot of work, but if you want to make sales and achieve your goals as an exhibitor, you must be ready to do this.

Don’t forget to also check out our article on how to improve your Brand presence at exhibitions.