How Mouka has been impacting the Nigerian education sector

With studies revealing that longer sleep duration, better sleep quality and greater sleep consistency improves academic performance, sleep products have become a necessity for students after their daily activities.

Mouka Limited, a beacon in the sleep products industry have been taking giant strides to ensure that parents and students all across Nigeria are getting all as much educational support as possible.

Another research also shows that students who sleep well are more ‘likely to develop innovative ways of solving complex issues mathematically than those with sleep deprivation’.

Based on these research works and many more, which have made the Nigeria Society of Physiotherapy encourage students to prioritize quality sleep, Mouka has continued to manufacture products to aid this cause.

Furthermore, as part of the company’s 5th CSR pillar called “Skills For Life”, Mouka birthed the Award for excellence initiative in 2020 to recognise and promote academic excellence while advocating the role of quality sleep in the equation.

To this end, Mouka recognised and rewarded the best graduating students from all faculties of the Nile University of Nigeria, Abuja, with cash grants at the school’s convocation ceremony held recently.

Earlier this year also, Mouka rewarded its Business Partners with over N111,000,000 worth of scholarships, high-end laptops and educational materials for their children. In addition, 15 junior staff of Mouka went home with scholarships to the tune of N5,000,000 as an act of goodwill from the company.

Mouka has not relented in its bid to promote academic excellence while advocating the role of quality sleep, as they have now partnered with the organizers of the Total School Support Seminar/Exhibition (TOSSE) which is Africa’s biggest education show to continue to support the education community in Nigeria.

Mouka Limited is one organization whose impact has been felt even outside its own industry, into the education sector.

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How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

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  • How easily did I find the product?
  • How does the product compare with other competitors in the market?
  • Is there any benefit from further patronage?
  • How good is the customer service?
  • Does the product keep up with recent technological trends?

 

The idea of this exercise is to make you understand exactly what the thought process of the consumers is. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

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If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence. How likely are you to buy from yourself?

Beyond Events – The Value of Leads

Exhibitions present opportunities for businesses to sell their products, get in the faces of prospective buyers/clients, and network with other competitors. The benefits of getting your business showcased at an exhibition cannot be overstated.

Rather than focus on only making physical sales, attention should also be given to getting leads for the future. In fact, the number of leads that are gained at an event or exhibition should be seen as a metric to measure the success of that outing. While immediate sales might boost business at that moment and possibly morale, it is these leads that will enable the business grow in the future. Therefore, this part of the exhibition should not be taken lightly.

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Getting The Leads

People present at an exhibition are either business owners like you, or are (prospective) clients and customers. Identify the latter, that’s the group you are looking for. Most likely, the exhibition has a theme and so you do not really have to worry about trying to identify a particular set of prospective clients. For instance, if you’re part of an exhibition for Education, it is safe to say that most person’s that will be available there will be education-based to some extent, and your product should be relevant to most.

Attracting these leads is another thing. I’d like to break it down into two ways:

Direct marketing involves you walking up to prospective clients to begin a conversation. Advance preparation is required here to know exactly what to say and how to act. Note that it might not be necessary to put forth a business proposal at this stage, the main aim is to establish a relationship such that they are comfortable with you enough to engage in further conversation even after the event.

Dress the part, first impressions matter. Visual marketing requires that you set up an attractive booth that would draw people over. Some have found that using colourful banners, catchy copies and catchphrases, and side attractions draw the attention of the public.

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Remember the aim of the effort you’re putting in: to generate leads. Therefore, you would need to be able to get the contact information of these ones you meet. Have a viable system of doing this that would not be awkward or make them reconsider. Now you’ve got these leads, what next?

Following Up On Leads

This is the part that should eventually yield results: sales. This is also the tricky part. There are a few tips that can make this process go smoothly:

  1. Separate your leads. Not all contacts you make will require the same level of correspondence. Some might require immediate and constant communication while others might not need so much. Identify these early and strike as necessary so that you don’t get tagged as too pushy or too nonchalant.
  2. Get in contact early. You do not need to wait for too long to get in contact with these leads. It doesn’t have to be an elaborate call, as little as a “thank you” email or text message can do the trick. This will help impress you and your business in their minds.
  3. Personalise your correspondence. Include personal names of the recipients in emails and text messages. Don’t just push out these messages in bulk, it will sound faux and wouldn’t help boost your stock. For direct phone calls, sound friendly on the phone, and engage in conversation rather than giving mechanical responses read off a handbook.
  4. Be consistent. Sales are usually not made at the first contact. This is where consistency comes in. Make sure to always be in contact if you see the prospects of closing a sale on a lead, whether it immediate or not. Persistence would not mean “spamming” these leads as that would be counterproductive. Create a pattern that works.
  5. Know when to abandon a lost cause. Not all leads will become customers/clients. Identify this on time and save yourself a world of stress. To determine this, check for their ability to make a purchase, their motivation, and their level of influence if they stand as a representative for a business. If you determine that they would not be able to patronise you at the time, you’d be better served striking your blows elsewhere. This doesn’t mean you discard their contacts altogether however. Add it to your database of contacts, they might be customers for another product of yours.

Chasing and closing leads might be tedious, but it is usually worth the effort

 

How NewGlobe is transforming education systems in Nigeria

NewGlobe was founded in 2007 and opened its first station in Kenya in 2009, opening community schools in the majority of Kenya’s counties, and becoming recognized globally for the Bridge International Academies model.

In 2015, NewGlobe expanded its community school Bridge programming into new territories – Uganda and Nigeria.

NewGlobe Education has been on a journey from proof-of-concept community school programs, to participating in national multi-partner public-private partnerships, acting as technical service delivery partners to statewide programs at scale, and ultimately supporting national government transformation programs.

NewGlobe has supported urgent education transformation for well over a decade. Its broad portfolio of programmes span Africa and Asia. Its model provides a turnkey end to end solution using cloud based technology and advanced pedagogical research that drives rapid improvements across entire education systems, dramatically improving learning outcomes for all students.

A decade of national exam results; independent studies and randomized control trials have proven the efficacy of an approach focussed on improving the development path of communities, states and nations.

NewGlobe has been keen on transforming education systems in Nigeria and have made giant strides in transforming community education across some Nigerian states.

NewGlobe’s achievements in Nigeria

  • In 2017, NewGlobe began a four-year pilot program with the Borno state government; supporting education for internationally displaced persons; and out-of-school children.
  • In 2018, NewGlobe started working at a statewide level in Nigeria; as the only technical partner to EdoBEST, a full-scale government transformation program in Edo State.
  • In 2019, following the transformational success of its inaugural statewide program EdoBEST, NewGlobe took on a second statewide level partnership in Nigeria, supporting the Lagos State Government’s EKOEXCEL program.
  • In 2022, NewGlobe added support of an additional Nigerian statewide transformation program to its portfolio, the KwaraLEARN program in Kwara State.
  • The UK’s Department for International Development (DFID)  contracted NewGlobe—as part of the Developing Effective Private Education Nigeria (DEEPEN) programme—to open new community schools in Lagos and help address the shortage of quality education provision in the area for low income families.

To further deepen its work in the Nigerian education system, NewGlobe are partnering with the organizer’s of Africa’s biggest education sector, TOSSE to showcase its mission in Nigeria.