How Mouka has been impacting the Nigerian education sector

With studies revealing that longer sleep duration, better sleep quality and greater sleep consistency improves academic performance, sleep products have become a necessity for students after their daily activities.

Mouka Limited, a beacon in the sleep products industry have been taking giant strides to ensure that parents and students all across Nigeria are getting all as much educational support as possible.

Another research also shows that students who sleep well are more ‘likely to develop innovative ways of solving complex issues mathematically than those with sleep deprivation’.

Based on these research works and many more, which have made the Nigeria Society of Physiotherapy encourage students to prioritize quality sleep, Mouka has continued to manufacture products to aid this cause.

Furthermore, as part of the company’s 5th CSR pillar called “Skills For Life”, Mouka birthed the Award for excellence initiative in 2020 to recognise and promote academic excellence while advocating the role of quality sleep in the equation.

To this end, Mouka recognised and rewarded the best graduating students from all faculties of the Nile University of Nigeria, Abuja, with cash grants at the school’s convocation ceremony held recently.

Earlier this year also, Mouka rewarded its Business Partners with over N111,000,000 worth of scholarships, high-end laptops and educational materials for their children. In addition, 15 junior staff of Mouka went home with scholarships to the tune of N5,000,000 as an act of goodwill from the company.

Mouka has not relented in its bid to promote academic excellence while advocating the role of quality sleep, as they have now partnered with the organizers of the Total School Support Seminar/Exhibition (TOSSE) which is Africa’s biggest education show to continue to support the education community in Nigeria.

Mouka Limited is one organization whose impact has been felt even outside its own industry, into the education sector.

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The 15th Total School Support Seminar/Exhibition Holds August 31 2023

On August 31, the Africa’s Biggest Education Tradeshow and Conference will play a host to over 3000 educators in Nigeria and attendees from other part of the world. The event will hold at the 10 Degree Event Centre, Billings Way, Oregun, Ikeja, Lagos.

 Benefits of Attending TOSSE2023

The 15th edition of the Total School Support Seminar/Exhibition is themed Transforming Education Across Borders. The event is a day’s intensive workshop packed with topics carefully designed to meet the need of every educator looking to upskill and level-up with Global best practices.

The TOSSE platform attracts the most dynamic leaders in the education sector and accommodates close to a hundred exhibitors manufacturing and supplying educational materials like; school kits, apparel, footwear, school furniture, books, educational toys and many others. TOSSE also welcome education consultants and service providers like the financial institutions, EdTech, fintech, etc.

Opportunities for Brands Exhibiting at TOSSE2023

As a specialised event, organisations with innovative products or services can explore TOSSE platform to connect to key decision-makers and other stakeholders within the education community. TOSSE is a large market for existing brands and startups to demonstrate and showcase their innovative products and services within the Education community.

Educators and parents wishing to attend TOSSE 2023 seminars can register at https://tosse.ng/tosse2023/ or http://bit.ly/43PiUyf and individual or companies who want to showcase their products and services can register at https://tosse.ng/exhibit_at_tosse2023/

How NewGlobe is transforming education systems in Nigeria

NewGlobe was founded in 2007 and opened its first station in Kenya in 2009, opening community schools in the majority of Kenya’s counties, and becoming recognized globally for the Bridge International Academies model.

In 2015, NewGlobe expanded its community school Bridge programming into new territories – Uganda and Nigeria.

NewGlobe Education has been on a journey from proof-of-concept community school programs, to participating in national multi-partner public-private partnerships, acting as technical service delivery partners to statewide programs at scale, and ultimately supporting national government transformation programs.

NewGlobe has supported urgent education transformation for well over a decade. Its broad portfolio of programmes span Africa and Asia. Its model provides a turnkey end to end solution using cloud based technology and advanced pedagogical research that drives rapid improvements across entire education systems, dramatically improving learning outcomes for all students.

A decade of national exam results; independent studies and randomized control trials have proven the efficacy of an approach focussed on improving the development path of communities, states and nations.

NewGlobe has been keen on transforming education systems in Nigeria and have made giant strides in transforming community education across some Nigerian states.

NewGlobe’s achievements in Nigeria

  • In 2017, NewGlobe began a four-year pilot program with the Borno state government; supporting education for internationally displaced persons; and out-of-school children.
  • In 2018, NewGlobe started working at a statewide level in Nigeria; as the only technical partner to EdoBEST, a full-scale government transformation program in Edo State.
  • In 2019, following the transformational success of its inaugural statewide program EdoBEST, NewGlobe took on a second statewide level partnership in Nigeria, supporting the Lagos State Government’s EKOEXCEL program.
  • In 2022, NewGlobe added support of an additional Nigerian statewide transformation program to its portfolio, the KwaraLEARN program in Kwara State.
  • The UK’s Department for International Development (DFID)  contracted NewGlobe—as part of the Developing Effective Private Education Nigeria (DEEPEN) programme—to open new community schools in Lagos and help address the shortage of quality education provision in the area for low income families.

To further deepen its work in the Nigerian education system, NewGlobe are partnering with the organizer’s of Africa’s biggest education sector, TOSSE to showcase its mission in Nigeria.

How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

Secure Your Space At Africa’s Biggest Education Tradeshow & Conference

  • How easily did I find the product?
  • How does the product compare with other competitors in the market?
  • Is there any benefit from further patronage?
  • How good is the customer service?
  • Does the product keep up with recent technological trends?

 

The idea of this exercise is to make you understand exactly what the thought process of the consumers is. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

Showcase Your Products & Services at TOSSE 2020

If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence. How likely are you to buy from yourself?