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NewGlobe was founded in 2007 and opened its first station in Kenya in 2009, opening community schools in the majority of Kenya’s counties, and becoming recognized globally for the Bridge International Academies model.
In 2015, NewGlobe expanded its community school Bridge programming into new territories – Uganda and Nigeria.
NewGlobe Education has been on a journey from proof-of-concept community school programs, to participating in national multi-partner public-private partnerships, acting as technical service delivery partners to statewide programs at scale, and ultimately supporting national government transformation programs.
NewGlobe has supported urgent education transformation for well over a decade. Its broad portfolio of programmes span Africa and Asia. Its model provides a turnkey end to end solution using cloud based technology and advanced pedagogical research that drives rapid improvements across entire education systems, dramatically improving learning outcomes for all students.
A decade of national exam results; independent studies and randomized control trials have proven the efficacy of an approach focussed on improving the development path of communities, states and nations.
NewGlobe has been keen on transforming education systems in Nigeria and have made giant strides in transforming community education across some Nigerian states.
NewGlobe’s achievements in Nigeria
- In 2017, NewGlobe began a four-year pilot program with the Borno state government; supporting education for internationally displaced persons; and out-of-school children.
- In 2018, NewGlobe started working at a statewide level in Nigeria; as the only technical partner to EdoBEST, a full-scale government transformation program in Edo State.
- In 2019, following the transformational success of its inaugural statewide program EdoBEST, NewGlobe took on a second statewide level partnership in Nigeria, supporting the Lagos State Government’s EKOEXCEL program.
- In 2022, NewGlobe added support of an additional Nigerian statewide transformation program to its portfolio, the KwaraLEARN program in Kwara State.
- The UK’s Department for International Development (DFID) contracted NewGlobe—as part of the Developing Effective Private Education Nigeria (DEEPEN) programme—to open new community schools in Lagos and help address the shortage of quality education provision in the area for low income families.
To further deepen its work in the Nigerian education system, NewGlobe are partnering with the organizer’s of Africa’s biggest education sector, TOSSE to showcase its mission in Nigeria.
During a major Exhibition event like TOSSE, optimism and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders.
But as the trade show ends and you return to your office, what happens?
On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.
Exhibitions are resources consuming hence, it’s important to maximize gains immediately.
Follow up emails must start with instant follow up – the best way to do this to send a “thank you” message. Just after your discussion, send a short email with basic background information, making sure that your potential customers remember you.
Continue with thorough follow up – send in personalized messages that reminds them of your business and answers their business questions.
Make follow up emails Stand out – leaverage on the conversation you had with your potential customers in the stand, make them know you care.
Record Customer data using the right business tools – this simplifies you email dispatch and helps you understand the chronology of your data. There are various online tools like myfairtool.
All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.
Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.
Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:
- How easily did I find the product?
- How does the product compare with other competitors in the market?
- Is there any benefit from further patronage?
- How good is the customer service?
- Does the product keep up with recent technological trends?
The idea of this exercise is to make you understand exactly the thought process of the consumers. This will give you a basis to work with a better strategy.
Reverse-Engineer Your Findings To Your Benefit
After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.
Showcase Your Product/Service At Africa’s Biggest Education Tradeshow & Conference
If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence.