Generic Brand Communication in Today’s Global Market

Just as all human beings have names that represent their unique identity in society, similarly companies give unique brand names for their products to facilitate their distinction from the competitor’s brands.

TOSSE 2019 VISITOR INFORMATION

Branding and marketing communication today have created a massive product globalization and glocalization. A large number of generic brand’s product are available, but not all brands are liked by consumers as choice is highly influenced by the product but also the manufacturer.

Brand identity is essential in competition because without it there is no way of making a choice. The selection of a brand name is considered an art form because it is born out of the creative interpretation of research. The following should be considered before settling for a brand name:

Easy to pronounce
Product benefits
Registered trade mark.

Effective generic consumer engagement involves effective packaging which when effectively done proffer a high return on investment in terms of sales volumes. Innovative packaging helps increase consumer patronage and consumer scope. These are all important aspects of brand communication and packaging as a whole

The value of a **brand** rises and falls
with its **communication**

Mar 12

How to Harness the Power of Social Media at Trade Shows

We may continue to dispute the true power of social media as a professional marketing tool, but there is little doubt that it remains an incredibly effective way of driving your business forward. This applies to all aspects of business promotion, including offline marketing methods such as attending trade shows and exhibitions, as social media can help to drive consumers to your event and create a buzz around your entire brand.

With this in mind, how can you harness the full power of social media to create a memorable and productive trade show? Consider the following: –

Prepare Thoroughly and Access Social Media Prior to the Event

Preparation is crucial if you are to successfully utilise social media at a trade show, primarily because it enables you to promote your event and create interest around your brand. By sharing updates and information through an integrated online profile including sites such as Facebook, Twitter and Pinterest, you can alert your audience well advance of the exhibition in question. When using Twitter, you should also remember to include your official brand name a unique hashtag for the event in every communication.

Focus on the Quality rather than Quantity of your Posts

During the show, it is often tempting to subject your followers to a barrage of updates and tweets. This can easily disorientate the customer, however, while also increasing the risk of issuing bland content that is poorly structured or grammatically incorrect. To avoid this, you should focus on creating quality updates rather than producing them in high volume, using creative and engaging content that seeks to drive traffic at specific times of the day.

Post Pictures and Videos While Embracing Multimedia Resources

If you have invested heavily in creative banners and colourful display panels for your trade show, it is crucial to utilise these through audio-visual media and images. These eye-catching design elements can be extremely effective in enticing potential customers, especially if they are shared in real-time through a number of visual social media sites. By sharing this media across high traffic sites such as Pinterest and YouTube, it is possible to narrate a theme throughout the day and enable your customers to share in an interactive trade show experience.

With this in mind, the content of your videos and imagery is also important, so be sure to capture different elements of the day to convey a genuine experience to customers.

APPLY FOR A STAND HERE

Apr 19

How to maximize your Brand presence at Exhibitions

It takes a lot of marketing efforts to sell-out innovative products/services to key decision makers in most sectors.

Event hosts will propose a value driven partnership that will offer your organisation different opportunities, but you must also know what you want to achieve with your marketing objectives.

Here is a checklist to help you maximize your brand presence at exhibitions, trade shows and seminars and generate .

Branding of Seminar Room: With sponsorship, your organisation has the opportunity to brand any of the seminar rooms making your brand visible to thousands of participants and other exhibitors at the event.
Official Bag Branding: Your organisation’s logo on official bags to be given to all participants. The below-the-line advertising keeps your brand name in the minds of the audience.
3m by 3m Well-located Stand: Your organization should be allocated a 3 meters by 3 meters exhibition stand in a unique position that is open to the traffic of visitors and prospective clients.
Presentation Opportunity: In-event speaking engagement to boost your brand equity. It is best practice to get a time slot to make a sales pitch to thousands of participants at the event.
Press Conference Right: A special mention and participation at the exhibition’s press briefing will further put your brand out there to the prying eyes of the media.
Ushers Branding Right: Your Company’s logo at the back of the T-Shirt of all Ushers will give your brand 360 degree awareness at the event.
Pre and Post Event Advisory Service: Get pre/post event advisory services on how to better chart your path in the Education sector for greater customer conversion.
Pre and Post Event Brand Publicity: Pre-event offline and online promotional campaign for brand presence at the event will drive footfall to your exhibition stand. This will create some form of familiarity between your brand and prospective clients.

Get access to over 7000 attendees at Africa’s biggest education show, register here

The list is not exhaustible but your organization can use this checklist to negotiate for the best deals that will maximize your brand presence at exhibitions which will ultimately convert to quality leads for your business.

Furthermore, organizations also need to recognize the value of leads acquired to put that information into use after events. You can read more about this here.

To exhibit at TOSSE 2022, register here to apply for stand.

May 22

Build A Solid Educational Foundation for Your Child: Start Early with Advans Kiddies Savings

Children shouldn’t suffer from parents’ inability to pay school fees. One major determinant of a smooth academic session for your child includes the payment of school fees. Every privately owned school survives or depends on the tuition and other fees paid by parents to see their children through their academic excellence.

Although, it is safer and sane to live within your means, but you shouldn’t limit your child’s future due to your inability to give him/her the best. This is where Advans La Fayette Microfinance Banks comes in.

Advans La Fayette Microfinance Bank is fully client-oriented and offers great flexibility, independence and financial security to help clients stay committed to their short- and long-term financial goals.

Advans La Fayette believes that education holds the key to shaping a brighter future and understands its importance. That’s why they have developed solutions to support schools, parents, and even the kids themselves.

With Advans Kiddies, parents can start saving early to secure a bright future in education for their children. Say goodbye to school fee worries with Advans Eduloan. They have created convenient and flexible loan options that makes it easier than ever to pay your children’s fees, ensuring uninterrupted access to quality education.

Running a school smoothly without financial hiccups is essential, and that’s where Advans School Boost comes in. They provide tailored financial solutions to meet the unique needs of your school, ensuring a seamless learning environment.

Educators, educational institutions and even parents can explore the options they have made available to secure a solid educational foundation for your children or ensure the smooth operation of your school.

Advans La Fayette is proudly sponsoring the Total School Support Seminar/Exhibition (TOSSE) 2023, a renowned event that brings together educators, school owners, and education stakeholders to shape the future of education.

TOSSE provides an invaluable platform for networking, learning, and sharing best practices in teaching, school management, and tutors’ development. It brings together educators and stakeholders to discuss innovative approaches and address challenges faced in the education landscape.

Join us for TOSSE 2023 at the Sheraton Hotel on the 8th of June and Ten Degrees Event Centre, Oregun, Ikeja on the 31st of August. We invite everyone to visit the Advans La Fayette Microfinance Bank booth at the exhibition and attend the seminar on “Technology in Education: Trends and Innovations.”

For more information about Advans La Fayette Microfinance Bank visit their website at www.advansnigeria.com

Thank you for your registration

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