How to maximize your Brand presence at Exhibitions

It takes a lot of marketing efforts to sell-out innovative products/services to key decision makers in most sectors.

Event hosts will propose a value driven partnership that will offer your organisation different opportunities, but you must also know what you want to achieve with your marketing objectives.

Here is a checklist to help you maximize your brand presence at exhibitions, trade shows and seminars and generate .

  1. Branding of Seminar Room: With sponsorship, your organisation has the opportunity to brand any of the seminar rooms making your brand visible to thousands of participants and other exhibitors at the event.
  2. Official Bag Branding: Your organisation’s logo on official bags to be given to all participants. The below-the-line advertising keeps your brand name in the minds of the audience.
  3. 3m by 3m Well-located Stand: Your organization should be allocated a 3 meters by 3 meters exhibition stand in a unique position that is open to the traffic of visitors and prospective clients.
  4. Presentation Opportunity: In-event speaking engagement to boost your brand equity. It is best practice to get a time slot to make a sales pitch to thousands of participants at the event.
  5. Press Conference Right: A special mention and participation at the exhibition’s press briefing will further put your brand out there to the prying eyes of the media.
  6. Ushers Branding Right: Your Company’s logo at the back of the T-Shirt of all Ushers will give your brand 360 degree awareness at the event.
  7. Pre and Post Event Advisory Service: Get pre/post event advisory services on how to better chart your path in the Education sector for greater customer conversion.
  8. Pre and Post Event Brand Publicity: Pre-event offline and online promotional campaign for brand presence at the event will drive footfall to your exhibition stand. This will create some form of familiarity between your brand and prospective clients.

Get access to over 7000 attendees at Africa’s biggest education show, register here

The list is not exhaustible but your organization can use this checklist to negotiate for the best deals that will maximize your brand presence at exhibitions which will ultimately convert to quality leads for your business.

Furthermore, organizations also need to recognize the value of leads acquired to put that information into use after events. You can read more about this here.

To exhibit at TOSSE 2022, register here to apply for stand.

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WOWBii Partners with Edumark for Africa’s Biggest Education Show – TOSSE2023

WOWBii, a leading manufacturer of interactive boards and computer hardware has pledged its support for the Total School Support Seminar/Exhibition (TOSSE) 2023.

TOSSE is an annual event that brings together educators, school owners, and stakeholders in the education sector to discuss issues and innovations in education. The event provides a platform for networking, learning, and sharing best practices in teaching, school management and tutors’ development.

As a company that is passionate about improving education through technology, it is exciting to have WOWBii as part of this year’s TOSSE. We believe that technology has the power to transform education and make learning more engaging and interactive.

At the exhibition, WOWBii will showcase its latest range of interactive boards and computer hardware. They will also provide demonstrations and training on how to use products to enhance teaching and learning.

In addition, the Founder & GCEO, Equipment Hall/WOWBii Interactive, Mr Gbolahan Olayomi, will be speaking on “Technology in Education: Trends and Innovations.” The paper will focus on the education sector and technology industry and will discuss the latest trends and innovations in using technology to enhance education.

“We are thrilled to be a part of TOSSE 2023 and to have the opportunity to showcase our products and share our expertise with educators and stakeholders in the education sector,” said Mr Gbolahan Olayomi of WOWBii. “We believe that technology can help unlock the potential of every student, and we look forward to demonstrating how our products can make a difference in the classroom.”

Wowbii is at the heart of building Nigeria’s human resource of the future; with the BUDDZoneTM Education concept completing the transformation experience in 21st Century Learning spaces. The WOWBii products are designed to be interactive and impactful for users. Educators and educational institutions can explore their products; the Wowbudd and The WOW School. 

TOSSE 2023 will take place at the Sheraton Hotel.  on the 8th of June and Ten Degrees Event Centre, Oregun, Ikeja on the 31st of August. We invite everyone to visit the WOWBii booth at the exhibition and attend the seminar on “Technology in Education: Trends and Innovations.”

For more information about WOWBii products and services, please visit their website at www.wowbii.com or 9b Adebayo Munis Close, Gbagada Phase 2, Lagos.

Navigating The Path to Business Growth: Innovate or Die

Innovation is a key component of a business. For a business to grow appropriately, the key decision markers and business managers have to think innovatively and creatively. The benefits of innovation on business are already well-documented, so there isn’t really any need to go over it again. In any case, you can read about them here.

How exactly can you think innovatively? Here are a few tips:

  • Clear your head: This should be the first thing you do. Make sure you are relaxed and do not feel pressured. The best ideas are formed in a relaxed and calm atmosphere. If you find it hard to stay calm or keep a clear head, you can complete some relaxing activities like taking a walk while listening to calming music, preferably classical. It works for me and should work for you too.
  • Ask questions: ‘Curiosity kills the cat’ a common phrase. But this does not work when it comes to business. Prime your mind to observe, inquires, question and understand concepts around. Remove any constraints that might inhibit your inquisitive nature. Challenge old ways of doing things and try to imagine new ways that they can be done.

VISIT  AT THE AFRICA’S BIGGEST EDUCATION TRADE SHOW AND CONFERENCE

  • Increase your exposure: Make sure to put yourself in a position where you will be able to observe a wide variety of things. Never assume that any knowledge is useless. Note that ideas are usually birthed from other ideas. Henry Ford got his idea of the assembly line technique of mass production from observing a meatpacking plant. The more exposure you have, the more likely you’re going to pick up ideas for your ideas.
  • Be imaginative: You should be creative. Don’t squash that random idea that comes to you prematurely. Allow your imagination run wild. Think of ways things can be done differently. You can follow some tips to boost your creativity.
  • Exceed boundaries: Don’t feel caged or forced to follow the status quo. Be ready to think outside the box. Learn to deal with and learn from past failures; be ready to take risks to find out what works and what does not.
  • Welcome feedback: Ask for people’s opinions and ideas and gather these to come up with a better idea for your venture. Also, feedback is important to know if a current idea you implemented would be a hit. Never disregard this.
  • Run brainstorming sessions: This can be done individually or in a group, although it is usually more effective when done in a group. This would involve coming up with a large number of new product ideas. Make sure to have people from diverse backgrounds if you plan to have a group brainstorming session. You will be better served if you include a provocative outsider, like a consumer or supplier.

BREAK THROUGH THE NOISE IN THE MARKET – EXHIBIT AT TOSSE 2020

  • Adapt old solutions for new problems: You could do this by applying an existing product to a new need available. You could look for new uses of your product. For instance, De Beers produced industrial diamonds but found a new use for diamonds when they introduced the concept of engagement rings. It opened up a large new market for them.
  • Watch your competition: This does not mean to blindly follow whatever innovation they come up with. Instead, observe them intelligently. See if there are any of their ideas you can refine and adapt and even possibly license as your own. You can also acquire smaller profitable businesses if possible!
  • Look outside: You can outsource your new project development to external companies to work on this. Company like Edumark Consult can help us engage actively within the education community.  If that seems like a risk for you, you can ask individuals to come up with novel ideas for innovation. Countless big companies have been known to do this successfully.
  • Go back in time: Look back at older business models and products. Try to ascertain which of these models can work for the present market. Be sure to refine it, however, to fit into the current market trends.

The tips above are in no way exhaustive of all the tips that can be used to improve innovative thinking. Also, not all of them might apply to your business model. Whatever the case, use the tips as a guide to building your business even further through innovation.

Build A Solid Educational Foundation for Your Child: Start Early with Advans Kiddies Savings

Children shouldn’t suffer from parents’ inability to pay school fees. One major determinant of a smooth academic session for your child includes the payment of school fees. Every privately owned school survives or depends on the tuition and other fees paid by parents to see their children through their academic excellence.

Although, it is safer and sane to live within your means, but you shouldn’t limit your child’s future due to your inability to give him/her the best. This is where Advans La Fayette Microfinance Banks comes in.

Advans La Fayette Microfinance Bank is fully client-oriented and offers great flexibility, independence and financial security to help clients stay committed to their short- and long-term financial goals.


Advans La Fayette believes that education holds the key to shaping a brighter future and understands its importance. That’s why they have developed solutions to support schools, parents, and even the kids themselves.

With Advans Kiddies, parents can start saving early to secure a bright future in education for their children. Say goodbye to school fee worries with Advans Eduloan. They have created convenient and flexible loan options that makes it easier than ever to pay your children’s fees, ensuring uninterrupted access to quality education.


Running a school smoothly without financial hiccups is essential, and that’s where Advans School Boost comes in. They provide tailored financial solutions to meet the unique needs of your school, ensuring a seamless learning environment.


Educators, educational institutions and even parents can explore the options they have made available to secure a solid educational foundation for your children or ensure the smooth operation of your school.


Advans La Fayette is proudly sponsoring the Total School Support Seminar/Exhibition (TOSSE) 2023, a renowned event that brings together educators, school owners, and education stakeholders to shape the future of education.


TOSSE provides an invaluable platform for networking, learning, and sharing best practices in teaching, school management, and tutors’ development. It brings together educators and stakeholders to discuss innovative approaches and address challenges faced in the education landscape.


Join us for TOSSE 2023 at the Sheraton Hotel on the 8th of June and Ten Degrees Event Centre, Oregun, Ikeja on the 31st of August. We invite everyone to visit the Advans La Fayette Microfinance Bank booth at the exhibition and attend the seminar on “Technology in Education: Trends and Innovations.”


For more information about Advans La Fayette Microfinance Bank visit their website at www.advansnigeria.com