How to Harness the Power of Social Media at Trade Shows

We may continue to dispute the true power of social media as a professional marketing tool, but there is little doubt that it remains an incredibly effective way of driving your business forward. This applies to all aspects of business promotion, including offline marketing methods such as attending trade shows and exhibitions, as social media can help to drive consumers to your event and create a buzz around your entire brand.

With this in mind, how can you harness the full power of social media to create a memorable and productive trade show? Consider the following: –

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Prepare Thoroughly and Access Social Media Prior to the Event

Preparation is crucial if you are to successfully utilise social media at a trade show, primarily because it enables you to promote your event and create interest around your brand. By sharing updates and information through an integrated online profile including sites such as Facebook, Twitter and Pinterest, you can alert your audience well advance of the exhibition in question. When using Twitter, you should also remember to include your official brand name a unique hashtag for the event in every communication.

Focus on the Quality rather than Quantity of your Posts

During the show, it is often tempting to subject your followers to a barrage of updates and tweets. This can easily disorientate the customer, however, while also increasing the risk of issuing bland content that is poorly structured or grammatically incorrect. To avoid this, you should focus on creating quality updates rather than producing them in high volume, using creative and engaging content that seeks to drive traffic at specific times of the day.

Post Pictures and Videos While Embracing Multimedia Resources

If you have invested heavily in creative banners and colourful display panels for your trade show, it is crucial to utilise these through audio-visual media and images. These eye-catching design elements can be extremely effective in enticing potential customers, especially if they are shared in real-time through a number of visual social media sites. By sharing this media across high traffic sites such as Pinterest and YouTube, it is possible to narrate a theme throughout the day and enable your customers to share in an interactive trade show experience.

With this in mind, the content of your videos and imagery is also important, so be sure to capture different elements of the day to convey a genuine experience to customers.

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BMHS wins Wowbii 2.2M Naira Worth Interactive Board at TOSSE-Edumark Webinar

With great joy, the Baptist Model High School (BMHS), Isolo received a 2.2 million naira 65-inch Wowbii Interactive touchscreen board from Wowbii Interactive for being punctual at a webinar recently organized by the Total School Support Seminar & Exhibition (TOSSE).

The webinar tagged “Technology in Schools: Our Fears! Our Pains! Our Desire” organized by TOSSE in partnership with Wowbii Interactive was held on Friday 12th of May, 2023.

The webinar started at 6pm, however, a staff of BMHS, Mrs. Rebecca Simeon-Charles had joined the program a few minutes before 6pm. At the end of the program, the CEO of Wowbii, Mrs. Olabisi Akinpelu asked who was the first person to join the webinar. Without prior knowledge of what was about to happen, the staff from BMHS, who was the first to join the Zoom program responded. And then, the prize for punctuality was announced. This came as a surprise to everyone present at the meeting.

Mrs Rebecca Simeon-Charles (the first person to join in on the webinar).
Mrs. Olabisi Akinpelu (CEO, Wowbii) congratulating Mrs Rebecca Simeon-Charles.
Mrs. Yinka Ogunde congratulating Mrs Rebecca Simeon-Charles.

The presentation of the Wowbii Interactive Board took place on the 16th of May, 2023 and present was the Convener of the Total School Support Seminar & Exhibition (TOSSE) Mrs. Yinka Ogunde & her team, The CEO of Wowbii Interactive, Mrs. Olabisi Akinpelu & her team and the Administrator and staff of Baptist Model High School, Reverend Omotosho (The Head of School), Mrs. Olamide Aasa (The Principal), Mrs. Rebecca Simeon-Charles, other staff members, and a few students.

Students of BMHS.

Mrs. Olabisi Akinpelu, while presenting the Wowbii Interactive Board says it comes with a 2-year standard warranty and the Teachers will be provided with support & training on its usage for the period of 2 years.
She commended Mrs. Yinka Ogunde for providing the platform to impact the education industry. She also extended her appreciation to her Boss, the Founder of Wowbii Interactive, Mr. Gbolahan Olayomi for his drive and will to contribute to the Education Sector and applauded the school representative, Mrs. Simeon-Charles for joining the meeting early and staying till the end.

Reverend Omotosho (The Head of the School) and Mrs. Aasa (The Principal) also praised Mrs. Simeon-Charles for representing the school well and winning the prize for the school. Stating that they are not surprised she made it early enough to the webinar, as she is dutiful and diligent in her assignments.

When asked to speak, Mrs. Simeon-Charles with so much excitement, expressed her gratitude to the school authorities and said she was faced with challenges that could have hindered her from connecting to the program. However, she saw it as an opportunity to make sacrifices for the school. She advised her fellow teachers to always make themselves available for any program they are sent to, and not to be carried away when they face challenges.

The annual Total School Support Seminar/Exhibition holds Thursday – 31st August 2023

The annual Total School Support Seminar/Exhibition (TOSSE) holds this Thursday, 31st August 2023, at the 10 Degrees Events Center, Billing Ways, Oregun, Ikeja, Lagos.

The TOSSE platform brings together manufacturers/suppliers of educational resources and stakeholders in the education sector. TOSSE is an education fair featuring the display of innovative products and services, networking among top school leaders, administrators and teachers attending transformative seminars.

The 15th edition of TOSSE featured TOSSElead held in June, and TOSSE2023 slated for August. The event will host over 100 exhibitors with WOWBII Interactive being the lead sponsor.

Join the event YouTube Livestreaming on Thursday, 31st of August 2023

Check out some of the brands to expect at the event this Thursday:

FinLab is a leading indigenous scientific and technological equipment company actively involved in manufecturing, design, supply, and installation of laboratory equipment and furniture. Another brand is HowBodi, a teletherapy App where you get overall health care from the comfort of your home using a phone, laptop, computer, or tablet. KidsReadArt will also make an entrance as a literacy program that teaches children to read fluently through the use of phonics, animations and games.

Some institutions that will showcase at TOSSE2023 are African Leadership University (ALU), an higher education dedicated to building an army of ethical and entrepreneurial leaders, equipped with the required skillset, knowledge, and network. GreenSpring Training College (GTC), a subsidiary of greensprings educational services limited established to meet the development needs of teachers, school owners, parents, students and professionals. Blooming School is one of the top 15 educational institutions in Lagos State that blend British and Nigerian curricula designed to enhance critical thinking and HIIMA Education.

TOSSE Outdoor Floor Plan: Three seminar rooms

Attendees will be opportune to meet Wagefit, a payroll and financial well-being platform that provides Earned Wage Access (On-Demand Pay) by enabling employees to access a portion of their earned unpaid wages before payday to deal with unplanned emergencies. Visitors would also see Eduriea Future, a technology and innovation deploying technology company driving the much-needed innovation in the way educators engage young learners to lay a good foundation for success.

Parents would be excited to meet SchoolingYonda Consulting, an organization that assists parents and their children to study opportunities abroad and transition from study to work in Canada. Edukoya will also be making a return to TOSSE,  the Nigerian’s No1 online tutoring platform, which enables students to learn LIVE with some of Nigeria’s best teachers from the comfort of their homes. Edukoya caters to learners in primary and secondary school, and learners preparing for competitive examinations. TOSSE2023 will also feature Lothego, a learning platform with the mandate to transform education and improve access to high-quality content for continuous professional development.

Education stakeholders will also meet LAPO Microfinance Bank, a leading Microfinance institution committed to the empowerment of members of low-income households and owners of MSMEs. The Bank is bridging access to quality education through its Edu-finance product by providing credits to school owners and parents. SuccessTAB by Chronicles Software will be on display. It’s  an advanced learning device that offers diverse apps for students.

Nexcel Group will be showcasing its EduproVR and EduproTAB, their innovative educational solutions created to bridge the gap between knowledge and understanding of what students are taught in schools, enabling teachers to impart knowledge seamlessly. Zeta Brent Education is a leading study abroad agency in Nigeria.

Other great brands that will be present at TOSSE2023 are Revive Tech Montessori, Manners & Conduct, BredHub, Nliten, Legal Properties, Stamp4School Concept, Brains & Butter, The Ark Pregnancy, The Spelling Bee & Vocabulary Handbook, 9ijaKids, Syllabux, Kunda Kids, Lady Divine, Smart school uniform, Angels Learners, The Let Cerebral Palsy, Save a child save a nation, Teach for Nigeria, Red cross, Imperial Edtech, ALTS Education Consulting and many others.

The Total School Support Seminar/Exhibition (TOSSE) is a Viable platform that provides Impactful support for the education sector. This Initiative represents 15 years of passionate, committed and Impactful Support of the education sector by creating a platform for all stakeholders to Interact and devise creative solutions for current challenges in the sector; This was a statement made by Mr Alex Okoh, DG of the Bureau of Public Enterprises, Keynote speaker at TOSSElead 2023 event.

Build A Solid Educational Foundation for Your Child: Start Early with Advans Kiddies Savings

Children shouldn’t suffer from parents’ inability to pay school fees. One major determinant of a smooth academic session for your child includes the payment of school fees. Every privately owned school survives or depends on the tuition and other fees paid by parents to see their children through their academic excellence.

Although, it is safer and sane to live within your means, but you shouldn’t limit your child’s future due to your inability to give him/her the best. This is where Advans La Fayette Microfinance Banks comes in.

Advans La Fayette Microfinance Bank is fully client-oriented and offers great flexibility, independence and financial security to help clients stay committed to their short- and long-term financial goals.


Advans La Fayette believes that education holds the key to shaping a brighter future and understands its importance. That’s why they have developed solutions to support schools, parents, and even the kids themselves.

With Advans Kiddies, parents can start saving early to secure a bright future in education for their children. Say goodbye to school fee worries with Advans Eduloan. They have created convenient and flexible loan options that makes it easier than ever to pay your children’s fees, ensuring uninterrupted access to quality education.


Running a school smoothly without financial hiccups is essential, and that’s where Advans School Boost comes in. They provide tailored financial solutions to meet the unique needs of your school, ensuring a seamless learning environment.


Educators, educational institutions and even parents can explore the options they have made available to secure a solid educational foundation for your children or ensure the smooth operation of your school.


Advans La Fayette is proudly sponsoring the Total School Support Seminar/Exhibition (TOSSE) 2023, a renowned event that brings together educators, school owners, and education stakeholders to shape the future of education.


TOSSE provides an invaluable platform for networking, learning, and sharing best practices in teaching, school management, and tutors’ development. It brings together educators and stakeholders to discuss innovative approaches and address challenges faced in the education landscape.


Join us for TOSSE 2023 at the Sheraton Hotel on the 8th of June and Ten Degrees Event Centre, Oregun, Ikeja on the 31st of August. We invite everyone to visit the Advans La Fayette Microfinance Bank booth at the exhibition and attend the seminar on “Technology in Education: Trends and Innovations.”


For more information about Advans La Fayette Microfinance Bank visit their website at www.advansnigeria.com