Finnpartnership: Business partnerships for a better world

Finnpartnership

According to the World Economic Forum’s Global Competitiveness Report, Finland has the world’s best-developed education system in the world. Hence, any educational program from the country is one to be held in the highest regard.

Finnpartnership is a business partnership programme financed by the Ministry for Foreign Affairs of Finland and managed by Finnfund. Finnpartnership aims to generate positive development impacts by promoting business between Finland and developing countries. 

Societal functionality and development ultimately depend on how citizens, companies and societal operators are able to make society function. Finnpartnership activities aim to accelerate this development.

In practice, Finnpartnership promotes business activities and partnerships with the aim of generating positive development impacts in the target country. As the business to be promoted must also be profitable and responsible, the activities ideally create a cycle that reinforces positive development.  

The main services are Business Partnership Support and Matchmaking

In many ways, developing countries are different operating environments from those Finnish companies are accustomed to. In addition, the conditions between countries and within them can vary greatly.

There are usually more questions than answers when visiting a foreign country for the first time. Finnpartnership offers funding, contacts and advisory services, which can be used to assess business opportunities in developing countries. 

Business Support Partnership is financial assistance for researching business opportunities. Match-making connects operators in Finland and developing countries with one another. The services are intended for companies, educational institutions, non-governmental organisations and other operators.  

Team Finland assembles all of Finland’s state-funded internationalisation services in a single place. Through Team Finland, you are able to obtain information on markets and their risks, funding for internationalisation, opportunities to participate in missions promoting exports, and contacts, information and advisory services.

Team Finland will be at the Total School Support Seminar/Exhibition (TOSSE) set to hold on the 1st and 2nd of September in Lagos, Nigeria, to help as many institutions as possible through its solutions to help develop their system. Click here to register for the event.

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Innovation and Technology are key parts of business today. In fact, they both work hand in hand. Here are some technological innovations that made waves in recent times:

Artificial Intelligence (AI)

A lot has been said about Artificial intelligence and its impact on businesses. It has significantly affected and improved the way customers interact with businesses via intelligent websites and chatbots. According to Forbes, 80% of enterprises are now investing or planning to expand in AI platforms.

 

“The largest impacts across all industries—from retail to healthcare, hospitality to finance—are felt when AI improves data security, decision-making, employee output, trainings, speed and accuracy,”

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Maddy Martin, community vice chair and head of growth and education for Smith.AI, said. “With more capable staff, better-qualified sales leads, more efficient issue resolution, and systems that feed actual data back in for future process and product improvements, companies employing AI technologies can use resources with far greater efficiency. Best of all, as investment and competition increase in the AI realm, costs are reduced.”

Ultra-Fast Internet

There is an insatiable appetite for super-fast internet by most individual users of it. This need is even greater for businesses, either big or small. This helps improve business efficiency and provide reliable communication tools for companies that rely on remote workers. To satisfy this need, there has been the invention of 5G, which is exponentially faster than 4G. The effects of this technology, though, are up for debate with some quarters labelling it as dangerous.

Virtual Reality (VR)

While Virtual Reality might be seen as an innovation solely beneficial for gaming and entertainment, it has recently more widespread applications in businesses. According to Flatworld Solutions in an article on “Virtual Reality and Its Impact on Business”, the following are impacts of VR on business:

  • An all-new level of product prototyping
  • Reduced business travel & efficient business meetings
  • E-commerce advertising will see a new side
  • VR can provide competitive advantage to businesses
  • Interviewing candidates will be easier
  • The future of retail will be very different
  • Virtual conferences and meetings will be popular
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  • Affordable virtual designing of structures to visualize the project better
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Blockchain

A blockchain is, in the simplest of terms, a time-stamped series of immutable records of data that is managed by a cluster of computers not owned by any single entity. Each of these blocks of data (i.e. block) is secured and bound to each other using cryptographic principles (i.e. chain). Originally devised for the digital currency (Bitcoin), the tech community has now found other uses for the technology. Blockchain technology can be used to create a permanent, public, transparent ledger system for compiling data on sales, tracking digital use and payments to content creators, such as wireless users or musicians. It has also found application in financial services and video games.

Internet of Things (IoT)

The Internet of Things, which is commonly called IoT, refers to the billions of devices around the world that are connected to the internet through sensors or Wi-Fi. It’s basically a giant network of objects that connect to the internet. Each device collects data, and this data, known collectively as big data, is exchanged and analyzed. IoT-connected smart devices can be an everyday item such as a phone, car, watch, washing machine, or refrigerator. IoT devices can also be components of machines and systems, such as on an oil rig or airplane engine.

A Forbes article explained the massive benefits of this innovation on businesses, and quite a number of businesses have jumped on board this fast-moving train.

 

 

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With this in mind, how can you harness the full power of social media to create a memorable and productive trade show? Consider the following: –

Register To Attend

Prepare Thoroughly and Access Social Media Prior to the Event

Preparation is crucial if you are to successfully utilise social media at a trade show, primarily because it enables you to promote your event and create interest around your brand. By sharing updates and information through an integrated online profile including sites such as Facebook, Twitter and Pinterest, you can alert your audience well advance of the exhibition in question. When using Twitter, you should also remember to include your official brand name a unique hashtag for the event in every communication.

Focus on the Quality rather than Quantity of your Posts

During the show, it is often tempting to subject your followers to a barrage of updates and tweets. This can easily disorientate the customer, however, while also increasing the risk of issuing bland content that is poorly structured or grammatically incorrect. To avoid this, you should focus on creating quality updates rather than producing them in high volume, using creative and engaging content that seeks to drive traffic at specific times of the day.

Post Pictures and Videos While Embracing Multimedia Resources

If you have invested heavily in creative banners and colourful display panels for your trade show, it is crucial to utilise these through audio-visual media and images. These eye-catching design elements can be extremely effective in enticing potential customers, especially if they are shared in real-time through a number of visual social media sites. By sharing this media across high traffic sites such as Pinterest and YouTube, it is possible to narrate a theme throughout the day and enable your customers to share in an interactive trade show experience.

With this in mind, the content of your videos and imagery is also important, so be sure to capture different elements of the day to convey a genuine experience to customers.

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The Battle for Consumer Attention

Organizations, and consulting films are perpetually engaged in a fierce battle to win the attention of the public (prospective customers).

Some organizations create sensational stories and scandals to keep their names in the minds of the public. Brands or companies who are able to dramatize their cause in the most newsworthy and button pushing ways have the competitive edge over others.

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Economic gains, ethical standards and potential reach are key criteria that help organization select their content and the medium to share. Content is the key factor that determines the acceptability of brand, products or its services.

In the battle for attention, organizations now hijack trending issues and hashtags to generate awareness, consequently, they generate sales lead too.

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TOSSE is a great platform to have the spotlights on your brand. With necessary awareness through unique display of products or services features you will get the most out of TOSSE event.

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