How To Build Efficient Trade Show Follow Up Emails

During a major Exhibition event like TOSSE, optimism and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders.

But as the trade show ends and you return to your office, what happens?

On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.

Exhibitions are resources consuming hence, it’s important to maximize gains immediately.

Follow up emails must start with instant follow up – the best way to do this to send a “thank you” message. Just after your discussion, send a short email with basic background information, making sure that your potential customers remember you.

Continue with thorough follow up – send in personalized messages that remind them of your business and answer their business questions.

Make follow up emails Stand out – leverage on the conversation you had with your potential customers in the stand, make them know you care.

Record Customer data using the right business tools – this simplifies you email dispatch and helps you understand the chronology of your data. There are various online tools like “myfairtool”.

All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.

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Feb 12

How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

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  • How easily did I find the product?
  • How does the product compare with other competitors in the market?
  • Is there any benefit from further patronage?
  • How good is the customer service?
  • Does the product keep up with recent technological trends?

 

The idea of this exercise is to make you understand exactly what the thought process of the consumers is. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

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If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence. How likely are you to buy from yourself?

Mar 01

Generic Brand Communication in Today’s Global Market

Just as all human beings have names that represent their unique identity in society, similarly companies give unique brand names for their products to facilitate their distinction from the competitor’s brands.

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Branding and marketing communication today have created a massive product globalization and glocalization. A large number of generic brand’s product are available, but not all brands are liked by consumers as choice is highly influenced by the product but also the manufacturer.

Brand identity is essential in competition because without it there is no way of making a choice. The selection of a brand name is considered an art form because it is born out of the creative interpretation of research. The following should be considered before settling for a brand name:

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  • Easy to pronounce
  • Product benefits  
  • Registered trade mark.

Effective generic consumer engagement involves effective packaging which when effectively done proffer a high return on investment in terms of sales volumes. Innovative packaging helps increase consumer patronage and consumer scope. These are all important aspects of brand communication and packaging as a whole


The value of a brand rises and falls
with its communication
Finnpartnership
Aug 09

Finnpartnership: Business partnerships for a better world

According to the World Economic Forum’s Global Competitiveness Report, Finland has the world’s best-developed education system in the world. Hence, any educational program from the country is one to be held in the highest regard.

Finnpartnership is a business partnership programme financed by the Ministry for Foreign Affairs of Finland and managed by Finnfund. Finnpartnership aims to generate positive development impacts by promoting business between Finland and developing countries. 

Societal functionality and development ultimately depend on how citizens, companies and societal operators are able to make society function. Finnpartnership activities aim to accelerate this development.

In practice, Finnpartnership promotes business activities and partnerships with the aim of generating positive development impacts in the target country. As the business to be promoted must also be profitable and responsible, the activities ideally create a cycle that reinforces positive development.  

The main services are Business Partnership Support and Matchmaking

In many ways, developing countries are different operating environments from those Finnish companies are accustomed to. In addition, the conditions between countries and within them can vary greatly.

There are usually more questions than answers when visiting a foreign country for the first time. Finnpartnership offers funding, contacts and advisory services, which can be used to assess business opportunities in developing countries. 

Business Support Partnership is financial assistance for researching business opportunities. Match-making connects operators in Finland and developing countries with one another. The services are intended for companies, educational institutions, non-governmental organisations and other operators.  

Team Finland assembles all of Finland’s state-funded internationalisation services in a single place. Through Team Finland, you are able to obtain information on markets and their risks, funding for internationalisation, opportunities to participate in missions promoting exports, and contacts, information and advisory services.

Team Finland will be at the Total School Support Seminar/Exhibition (TOSSE) set to hold on the 1st and 2nd of September in Lagos, Nigeria, to help as many institutions as possible through its solutions to help develop their system. Click here to register for the event.