How To Build Efficient Trade Show Follow Up Emails

During a major Exhibition event like TOSSE, optimism and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders.

But as the trade show ends and you return to your office, what happens?

On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.

Exhibitions are resources consuming hence, it’s important to maximize gains immediately.

Follow up emails must start with instant follow up – the best way to do this to send a “thank you” message. Just after your discussion, send a short email with basic background information, making sure that your potential customers remember you.

Continue with thorough follow up – send in personalized messages that remind them of your business and answer their business questions.

Make follow up emails Stand out – leverage on the conversation you had with your potential customers in the stand, make them know you care.

Record Customer data using the right business tools – this simplifies you email dispatch and helps you understand the chronology of your data. There are various online tools like “myfairtool”.

All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.

https://tosse.ng/tosse-visitor-information/visitors-registration-form/

Related Post

Finnpartnership
Aug 09

Finnpartnership: Business partnerships for a better world

According to the World Economic Forum’s Global Competitiveness Report, Finland has the world’s best-developed education system in the world. Hence, any educational program from the country is one to be held in the highest regard.

Finnpartnership is a business partnership programme financed by the Ministry for Foreign Affairs of Finland and managed by Finnfund. Finnpartnership aims to generate positive development impacts by promoting business between Finland and developing countries. 

Societal functionality and development ultimately depend on how citizens, companies and societal operators are able to make society function. Finnpartnership activities aim to accelerate this development.

In practice, Finnpartnership promotes business activities and partnerships with the aim of generating positive development impacts in the target country. As the business to be promoted must also be profitable and responsible, the activities ideally create a cycle that reinforces positive development.  

The main services are Business Partnership Support and Matchmaking

In many ways, developing countries are different operating environments from those Finnish companies are accustomed to. In addition, the conditions between countries and within them can vary greatly.

There are usually more questions than answers when visiting a foreign country for the first time. Finnpartnership offers funding, contacts and advisory services, which can be used to assess business opportunities in developing countries. 

Business Support Partnership is financial assistance for researching business opportunities. Match-making connects operators in Finland and developing countries with one another. The services are intended for companies, educational institutions, non-governmental organisations and other operators.  

Team Finland assembles all of Finland’s state-funded internationalisation services in a single place. Through Team Finland, you are able to obtain information on markets and their risks, funding for internationalisation, opportunities to participate in missions promoting exports, and contacts, information and advisory services.

Team Finland will be at the Total School Support Seminar/Exhibition (TOSSE) set to hold on the 1st and 2nd of September in Lagos, Nigeria, to help as many institutions as possible through its solutions to help develop their system. Click here to register for the event.

Jan 16

TOSSE 2019 – THE BUSINESS NETWORKING THAT WORKS

We are continuously challenged to create platforms that will add value to our clients. we received testimonies from exhibitors and visitors at the 10th  edition of TOSSE of how it has helped expand their organizations and opened up unlimited business opportunities for them.
We have remained committed to making each edition of TOSSE bigger than the former and this has paid off in actualizing our vision for the education sector

EXHIBITOR INFORMATION

TOSSE 2019 promises to be a highly rewarding business networking platform for all participants. Several educators and exhibitors have attended TOSSE, met just one person unexpectedly and their careers took positive 360 degree turns. Like we say, “You never know who you will meet at TOSSE.”

REGISTER TO ATTEND

As an organizer, we have continuously reviewed how best our exhibitor can derive maximum benefits from TOSSE; this is the reason we have chosen to host the annual Education show in Ikeja the center of Lagos State which is accessible to everyone.  We have streamlined our event to a mainly education based platform making it a one-stop shop for educators all over the country.

SPONSORSHIP

Brand flyer
Apr 19

How to maximize your Brand presence at Exhibitions

It takes a lot of marketing efforts to sell-out innovative products/services to key decision makers in most sectors.

Event hosts will propose a value driven partnership that will offer your organisation different opportunities, but you must also know what you want to achieve with your marketing objectives.

An exhibition event

Here is a checklist to help you maximize your brand presence at exhibitions, trade shows and seminars and generate .

  1. Branding of Seminar Room: With sponsorship, your organisation has the opportunity to brand any of the seminar rooms making your brand visible to thousands of participants and other exhibitors at the event.
  2. Official Bag Branding: Your organisation’s logo on official bags to be given to all participants. The below-the-line advertising keeps your brand name in the minds of the audience.
  3. 3m by 3m Well-located Stand: Your organization should be allocated a 3 meters by 3 meters exhibition stand in a unique position that is open to the traffic of visitors and prospective clients.
  4. Presentation Opportunity: In-event speaking engagement to boost your brand equity. It is best practice to get a time slot to make a sales pitch to thousands of participants at the event.
  5. Press Conference Right: A special mention and participation at the exhibition’s press briefing will further put your brand out there to the prying eyes of the media.
  6. Ushers Branding Right: Your Company’s logo at the back of the T-Shirt of all Ushers will give your brand 360 degree awareness at the event.
  7. Pre and Post Event Advisory Service: Get pre/post event advisory services on how to better chart your path in the Education sector for greater customer conversion.
  8. Pre and Post Event Brand Publicity: Pre-event offline and online promotional campaign for brand presence at the event will drive footfall to your exhibition stand. This will create some form of familiarity between your brand and prospective clients.

Get access to over 7000 attendees at Africa’s biggest education show, register here

The list is not exhaustible but your organization can use this checklist to negotiate for the best deals that will maximize your brand presence at exhibitions which will ultimately convert to quality leads for your business.

Furthermore, organizations also need to recognize the value of leads acquired to put that information into use after events. You can read more about this here.

To exhibit at TOSSE 2022, register here to apply for stand.