During a major Exhibition event like TOSSE, optimism and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders.
But as the trade show ends and you return to your office, what happens?
On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.
Exhibitions are resources consuming hence, it’s important to maximize gains immediately.
Follow up emails must start with instant follow up – the best way to do this to send a “thank you” message. Just after your discussion, send a short email with basic background information, making sure that your potential customers remember you.
Continue with thorough follow up – send in personalized messages that remind them of your business and answer their business questions.
Make follow up emails Stand out – leverage on the conversation you had with your potential customers in the stand, make them know you care.
Record Customer data using the right business tools – this simplifies you email dispatch and helps you understand the chronology of your data. There are various online tools like “myfairtool”.
All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.
