How To Build Efficient Trade Show Follow Up Emails

During a major Exhibition event like TOSSE, optimism and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders.

But as the trade show ends and you return to your office, what happens?

On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.

Exhibitions are resources consuming hence, it’s important to maximize gains immediately.

Follow up emails must start with instant follow up – the best way to do this to send a “thank you” message. Just after your discussion, send a short email with basic background information, making sure that your potential customers remember you.

Continue with thorough follow up – send in personalized messages that remind them of your business and answer their business questions.

Make follow up emails Stand out – leverage on the conversation you had with your potential customers in the stand, make them know you care.

Record Customer data using the right business tools – this simplifies you email dispatch and helps you understand the chronology of your data. There are various online tools like “myfairtool”.

All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.

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Mar 01

Generic Brand Communication in Today’s Global Market

Just as all human beings have names that represent their unique identity in society, similarly companies give unique brand names for their products to facilitate their distinction from the competitor’s brands.

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Branding and marketing communication today have created a massive product globalization and glocalization. A large number of generic brand’s product are available, but not all brands are liked by consumers as choice is highly influenced by the product but also the manufacturer.

Brand identity is essential in competition because without it there is no way of making a choice. The selection of a brand name is considered an art form because it is born out of the creative interpretation of research. The following should be considered before settling for a brand name:

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  • Easy to pronounce
  • Product benefits  
  • Registered trade mark.

Effective generic consumer engagement involves effective packaging which when effectively done proffer a high return on investment in terms of sales volumes. Innovative packaging helps increase consumer patronage and consumer scope. These are all important aspects of brand communication and packaging as a whole


The value of a brand rises and falls
with its communication
Feb 12

How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

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  • How easily did I find the product?
  • How does the product compare with other competitors in the market?
  • Is there any benefit from further patronage?
  • How good is the customer service?
  • Does the product keep up with recent technological trends?

 

The idea of this exercise is to make you understand exactly what the thought process of the consumers is. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

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If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence. How likely are you to buy from yourself?

Jan 14

Tips for Boosting Business Productivity in 2020

 

The year 2019 has ended, with it, a decade. Putting the year 2019 under review, there are couple of lessons to be learned when it comes to handling businesses. Below are highlights for boosting your business productivity in 2020.

Some ideas might seem basic at the surface and business owners may tend to ignore them, but these “little things” should not be taken for granted. This brings us to the first tip of having a productive business in 2020.

Know Your Customer

Know your consumer needs and develop products that help satisfy those needs. The all essence of creating a business is to provide solutions to solve other people’s problems.

One big pitfall most businesses have run into is getting comfortable with a routine, forgetting that the tastes of the consumer are ever-changing despite its originally eclectic nature. Business owners should always find a way to tweak already existing products to meet these changing demands. Ever wondered the need for Coke Zero when the normal Coca-Cola was selling by the truckloads?

Identifying consumer needs is not as difficult as it might sound. It takes engaging your consumers in discussions. Encourage them to give feedback on the products. As much as it depends on you, keep your services as personalised as possible. Always acknowledge these comments; it just might encourage them to send another.

Boost and Nurture Customer Relations

Most businesses, if not all, want new customers. But what is a new customer if you lose two of your old ones! Old customers are usually the source of new ones, directly or indirectly. So nurture those old clients.

You can do this by staying in contact with them via different means. Newsletters, emails, text messages – these are just a couple of ways to do this. Try to always make these means of correspondence personalised.

Grow Your Network

Invest time in building your networks. Who you know is more important than what you know. Therefore try to get to meet more people. Attend networking events and do not be hesitant to put your business out there.

Possible benefits of networking include the possibility of customer referrals by word of mouth; it is a form of marketing. Another benefit is that you could get positive ideas on how to further grow your business. If possible, have discussions with your fellow competitors. It almost always pays.

Utilize Social Media

Social media is a powerful tool for businesses. It provides an easy platform to conduct market research, get consumer feedback and even promote and advertise your business. The best part is that it is relatively easier and cheaper to run when compared to other traditional methods, and it undoubtedly yields better results.

As common as social media is, some businesses have overlooked this goldmine. It so happens that some don’t have a social media presence while some others have not gone through the process of growing their brand’s visibility on the network. What this means is that those ventures miss out on prospective clients that are teeming on social media, feeding off scraps. Hence, try to boost your visibility on social media. Take advantage of Brand Influencers, create sponsored ads, grow your following by posting relevant and fun posts, and so on. Your clients are on the timeline.