The 17th Edition of the Total School Support Seminar/Exhibition has been cancelled for the year 2025.
We have launched www.mybazaarspace.com to enable you trade educational products and resources.
Dear TOSSE exhibitor, your registration has been submitted successfully. You will receive the exhibition sales brochure shortly. It contains the cost of exhibition space and sponsorship package available.
Your information will be use to communicate the event updates with you. Please check that you submitted the correct email address and phone number.
Date: Thursday 12th – Friday 13th June 2025 Venue: The Balmoral Hall, 30 Mobolaji Bank Anthony Way Ikeja, Lagos. Theme: Digital Equity: Ensuring Access to Technology for All
Thank you
TOSSE TEAM
Generic Brand Communication in Today’s Global Market
Just
as all human beings have names that represent their unique identity in society,
similarly companies give unique brand names for their products to facilitate
their distinction from the competitor’s brands.
Branding and marketing communication today have created a massive product globalization and glocalization. A large number of generic brand’s product are available, but not all brands are liked by consumers as choice is highly influenced by the product but also the manufacturer.
Brand
identity is essential in competition because without it there is no way of making
a choice. The selection of a brand name is considered an art form because it is
born out of the creative interpretation of research. The following should be
considered before settling for a brand name:
Effective
generic consumer engagement involves effective packaging which when effectively
done proffer a high return on investment in terms of sales volumes. Innovative
packaging helps increase consumer patronage and consumer scope. These are all
important aspects of brand communication and packaging as a whole
The value of a brand rises and falls with its communication
The annual Total School Support Seminar/Exhibition (TOSSE) holds this Thursday, 31st August 2023, at the 10 Degrees Events Center, Billing Ways, Oregun, Ikeja, Lagos.
The TOSSE platform brings together manufacturers/suppliers of educational resources and stakeholders in the education sector. TOSSE is an education fair featuring the display of innovative products and services, networking among top school leaders, administrators and teachers attending transformative seminars.
The 15th edition of TOSSE featured TOSSElead held in June, and TOSSE2023 slated for August. The event will host over 100 exhibitors with WOWBII Interactive being the lead sponsor.
Join the event YouTube Livestreaming on Thursday, 31st of August 2023
Check out some of the brands to expect at the event this Thursday:
FinLab is a leading indigenous scientific and technological equipment company actively involved in manufecturing, design, supply, and installation of laboratory equipment and furniture. Another brand is HowBodi, a teletherapy App where you get overall health care from the comfort of your home using a phone, laptop, computer, or tablet. KidsReadArt will also make an entrance as a literacy program that teaches children to read fluently through the use of phonics, animations and games.
Some institutions that will showcase at TOSSE2023 are African Leadership University (ALU), an higher education dedicated to building an army of ethical and entrepreneurial leaders, equipped with the required skillset, knowledge, and network. GreenSpring Training College (GTC), a subsidiary of greensprings educational services limited established to meet the development needs of teachers, school owners, parents, students and professionals. Blooming School is one of the top 15 educational institutions in Lagos State that blend British and Nigerian curricula designed to enhance critical thinking and HIIMA Education.
TOSSE Outdoor Floor Plan: Three seminar rooms
Attendees will be opportune to meet Wagefit, a payroll and financial well-being platform that provides Earned Wage Access (On-Demand Pay) by enabling employees to access a portion of their earned unpaid wages before payday to deal with unplanned emergencies. Visitors would also see Eduriea Future, a technology and innovation deploying technology company driving the much-needed innovation in the way educators engage young learners to lay a good foundation for success.
Parents would be excited to meet SchoolingYonda Consulting, an organization that assists parents and their children to study opportunities abroad and transition from study to work in Canada. Edukoya will also be making a return to TOSSE, the Nigerian’s No1 online tutoring platform, which enables students to learn LIVE with some of Nigeria’s best teachers from the comfort of their homes. Edukoya caters to learners in primary and secondary school, and learners preparing for competitive examinations. TOSSE2023 will also feature Lothego, a learning platform with the mandate to transform education and improve access to high-quality content for continuous professional development.
Education stakeholders will also meet LAPO Microfinance Bank, a leading Microfinance institution committed to the empowerment of members of low-income households and owners of MSMEs. The Bank is bridging access to quality education through its Edu-finance product by providing credits to school owners and parents. SuccessTAB by Chronicles Software will be on display. It’s an advanced learning device that offers diverse apps for students.
Nexcel Group will be showcasing its EduproVR and EduproTAB, their innovative educational solutions created to bridge the gap between knowledge and understanding of what students are taught in schools, enabling teachers to impart knowledge seamlessly. Zeta Brent Education is a leading study abroad agency in Nigeria.
Other great brands that will be present at TOSSE2023 are Revive Tech Montessori, Manners & Conduct, BredHub, Nliten, Legal Properties, Stamp4School Concept, Brains & Butter, The Ark Pregnancy, The Spelling Bee & Vocabulary Handbook, 9ijaKids, Syllabux, Kunda Kids, Lady Divine, Smart school uniform, Angels Learners, The Let Cerebral Palsy, Save a child save a nation, Teach for Nigeria, Red cross, Imperial Edtech, ALTS Education Consulting and many others.
The Total School Support Seminar/Exhibition (TOSSE) is a Viable platform that provides Impactful support for the education sector. This Initiative represents 15 years of passionate, committed and Impactful Support of the education sector by creating a platform for all stakeholders to Interact and devise creative solutions for current challenges in the sector; This was a statement made by Mr Alex Okoh, DG of the Bureau of Public Enterprises, Keynote speaker at TOSSElead 2023 event.
Companies in all industries and all of sizes understand that customers are perhaps their most valuable asset. Improving the overall customer experience is vital for continued success and survival of their business.
Customer relation is a way business relates to its customers, clients and patrons. Some business organizations hire people specifically to manage how the company interacts and communicates with people. The goal is to retain existing customers and to gain new ones by providing the best customer relations and clients’ services.
There are some core principles to relationship
management that any company can and should follow:
Communication:
Listening is just as important as telling. Think about how often you actually
speak with your customers. Focus on less financial-driven communication (whether
it’s E-mail, phone or face-to-face interaction) if you make your customers feel
involved, they feel as though they actually have a stake in your company, and
feel like you care about more than just trying to make sales.
Rewards:
Every company should initiate and make provision for reward programs. It is a
very simple form of saying “Thank you” and particularly it is a viable and
measurable marketing tool that big companies and small businesses can use to
retain their customers and grow their business.
Be
flexible: Be quick and attentive to customer’s complaints:
The objective of customer relation is typically to interact with the customers
in order to answer questions, resolve support issues, establish credibility and
nurture relationships.
Here are strategies that Improve Customers Relations and building customer’s loyalty, from simply opening up communications channels to implementing elaborate point systems that reward loyalty enhanced customer communications.
Be prepared to meet and interact with lot of customers at TOSSE 2019.
Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.
Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:
How does the product compare with other competitors in the market?
Is there any benefit from further patronage?
How good is the customer service?
Does the product keep up with recent technological trends?
The idea of this exercise is to make you understand exactly what the thought process of the consumers is. This will give you a basis to work with a better strategy.
Reverse-Engineer Your Findings To Your Benefit
After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.
If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence. How likely are you to buy from yourself?
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