The 17th Edition of the Total School Support Seminar/Exhibition has been cancelled for the year 2025.
We have launched www.mybazaarspace.com to enable you trade educational products and resources.
Dear TOSSE exhibitor, your registration has been submitted successfully. You will receive the exhibition sales brochure shortly. It contains the cost of exhibition space and sponsorship package available.
Your information will be use to communicate the event updates with you. Please check that you submitted the correct email address and phone number.
Date: Thursday 12th – Friday 13th June 2025 Venue: The Balmoral Hall, 30 Mobolaji Bank Anthony Way Ikeja, Lagos. Theme: Digital Equity: Ensuring Access to Technology for All
Thank you
TOSSE TEAM
Generic Brand Communication in Today’s Global Market
Just
as all human beings have names that represent their unique identity in society,
similarly companies give unique brand names for their products to facilitate
their distinction from the competitor’s brands.
Branding and marketing communication today have created a massive product globalization and glocalization. A large number of generic brand’s product are available, but not all brands are liked by consumers as choice is highly influenced by the product but also the manufacturer.
Brand
identity is essential in competition because without it there is no way of making
a choice. The selection of a brand name is considered an art form because it is
born out of the creative interpretation of research. The following should be
considered before settling for a brand name:
Effective
generic consumer engagement involves effective packaging which when effectively
done proffer a high return on investment in terms of sales volumes. Innovative
packaging helps increase consumer patronage and consumer scope. These are all
important aspects of brand communication and packaging as a whole
The value of a brand rises and falls with its communication
With great joy, the Baptist Model High School (BMHS), Isolo received a 2.2 million naira 65-inch Wowbii Interactive touchscreen board from Wowbii Interactive for being punctual at a webinar recently organized by the Total School Support Seminar & Exhibition (TOSSE).
The webinar tagged “Technology in Schools: Our Fears! Our Pains! Our Desire” organized by TOSSE in partnership with Wowbii Interactive was held on Friday 12th of May, 2023.
The webinar started at 6pm, however, a staff of BMHS, Mrs. Rebecca Simeon-Charles had joined the program a few minutes before 6pm. At the end of the program, the CEO of Wowbii, Mrs. Olabisi Akinpelu asked who was the first person to join the webinar. Without prior knowledge of what was about to happen, the staff from BMHS, who was the first to join the Zoom program responded. And then, the prize for punctuality was announced. This came as a surprise to everyone present at the meeting.
Mrs Rebecca Simeon-Charles (the first person to join in on the webinar).
The presentation of the Wowbii Interactive Board took place on the 16th of May, 2023 and present was the Convener of the Total School Support Seminar & Exhibition (TOSSE) Mrs. Yinka Ogunde & her team, The CEO of Wowbii Interactive, Mrs. Olabisi Akinpelu & her team and the Administrator and staff of Baptist Model High School, Reverend Omotosho (The Head of School), Mrs. Olamide Aasa (The Principal), Mrs. Rebecca Simeon-Charles, other staff members, and a few students.
Students of BMHS.
Mrs. Olabisi Akinpelu, while presenting the Wowbii Interactive Board says it comes with a 2-year standard warranty and the Teachers will be provided with support & training on its usage for the period of 2 years. She commended Mrs. Yinka Ogunde for providing the platform to impact the education industry. She also extended her appreciation to her Boss, the Founder of Wowbii Interactive, Mr. Gbolahan Olayomi for his drive and will to contribute to the Education Sector and applauded the school representative, Mrs. Simeon-Charles for joining the meeting early and staying till the end.
Reverend Omotosho (The Head of the School) and Mrs. Aasa (The Principal) also praised Mrs. Simeon-Charles for representing the school well and winning the prize for the school. Stating that they are not surprised she made it early enough to the webinar, as she is dutiful and diligent in her assignments.
When asked to speak, Mrs. Simeon-Charles with so much excitement, expressed her gratitude to the school authorities and said she was faced with challenges that could have hindered her from connecting to the program. However, she saw it as an opportunity to make sacrifices for the school. She advised her fellow teachers to always make themselves available for any program they are sent to, and not to be carried away when they face challenges.
During
a major Exhibition event like TOSSE, optimism and motivation are through the
roof. You talk with lots of people, receive valuable feedback and hear promises
of future orders.
But
as the trade show ends and you return to your office, what happens?
On an average, it takes 5 working days to follow up on potential customers. . In many cases, there is no follow up at all and the business cards end up in a folder somewhere.
Exhibitions
are resources consuming hence, it’s important to maximize gains immediately.
Follow
up emails must start with instant follow up – the best way to do this to send a
“thank you” message. Just after your discussion, send a short email
with basic background information, making sure that your potential customers
remember you.
Continue
with thorough follow up – send in personalized messages that remind them of
your business and answer their business questions.
Make
follow up emails Stand out – leverage on the conversation you had with your
potential customers in the stand, make them know you care.
Record
Customer data using the right business tools – this simplifies you email
dispatch and helps you understand the chronology of your data. There are
various online tools like “myfairtool”.
All this process will succeed in helping you transition efficiently from trade show setting to daily business schedule and activities.
It takes a lot of marketing efforts to sell-out innovative products/services to key decision makers in most sectors.
Event hosts will propose a value driven partnership that will offer your organisation different opportunities, but you must also know what you want to achieve with your marketing objectives.
An exhibition event
Here is a checklist to help you maximize your brand presence at exhibitions, trade shows and seminars and generate .
Branding of Seminar Room: With sponsorship, your organisation has the opportunity to brand any of the seminar rooms making your brand visible to thousands of participants and other exhibitors at the event.
Official Bag Branding: Your organisation’s logo on official bags to be given to all participants. The below-the-line advertising keeps your brand name in the minds of the audience.
3m by 3m Well-located Stand: Your organization should be allocated a 3 meters by 3 meters exhibition stand in a unique position that is open to the traffic of visitors and prospective clients.
Presentation Opportunity: In-event speaking engagement to boost your brand equity. It is best practice to get a time slot to make a sales pitch to thousands of participants at the event.
Press Conference Right: A special mention and participation at the exhibition’s press briefing will further put your brand out there to the prying eyes of the media.
Ushers Branding Right: Your Company’s logo at the back of the T-Shirt of all Ushers will give your brand 360 degree awareness at the event.
Pre and Post Event Advisory Service: Get pre/post event advisory services on how to better chart your path in the Education sector for greater customer conversion.
Pre and Post Event Brand Publicity: Pre-event offline and online promotional campaign for brand presence at the event will drive footfall to your exhibition stand. This will create some form of familiarity between your brand and prospective clients.
The list is not exhaustible but your organization can use this checklist to negotiate for the best deals that will maximize your brand presence at exhibitions which will ultimately convert to quality leads for your business.
Furthermore, organizations also need to recognize the value of leads acquired to put that information into use after events. You can read more about this here.
To exhibit at TOSSE 2022, register here to apply for stand.
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