Education Finland to hold sessions with School owners and Consultants at TOSSE 2022

Finland Speakers for TOSSE 2022

Education Finland to hold sessions with School owners and Consultants at TOSSE 2022.

Mr Peter Pertula, Director, International Partnership, TAKK Finland

The 14th edition of the Total School support seminar/exhibition (TOSSE) will host leading firms from Finland between 1st and 2nd September.

According to the programs director, Mr Ibrahim Oguntoyinbo, TOSSE is set to welcome some top companies providing innovative products and services from Finland.

Finland is reputed to have one of the best educational systems in the world and the education community in Nigeria will certainly derive a lot of benefit from the partnership.

Mr Oguntoyinbo stated that Finland representatives will be speaking during the School Business Clinic. They will also run a session by 2pm on the first day of the exhibition.

Some of the speakers expected to speak from Finland are:
Mr Peter Pertula, Director, International Partnership, TAKK Finland

Mr Alex Sointu, Business Partnership lead, Finnpartnership

Mr Patrik Bredbacka, Grants and Impact Manager, Finnpartnership.

To register for the event which is Africa’s biggest education show, click here.

Related Post

Exhibitions stands at TOSSE
May 30

5 Steps to attract more customers to your exhibitions booth

It is said that to be outstanding, one must do things differently. This is a trait in any business/organization that is currently dominating the market, especially when it comes to exhibitions.

Perhaps, your business or organization has been exhibiting at events and have not seen the desired results on your investment there. Then it is time for a change.

As organisers of the biggest trade show in Africa with over 7000 attendees, we have listed 5 steps to help your business/organization attract more potential customers to your booth at exhibitions.

Exhibitions at TOSSE

If you want to get a good return on your investment, then you must be able to separate yourself from the crowd of other exhibitors at the event by attracting the majority of the traffic to your booth. Below are the steps to help you achieve that.

Steps to help you attract customers to your exhibition booth

  1. Create a buzz factor: One feedback every marketing executive would like to hear from customers at exhibitions is that they saw their stand and patronized them at the event. One way to maximize this is to create a social media buzz even before the exhibition day. Use your social media pages to tell your audience that you will be part of a particular exhibition and begin to warm your prospects up by showing them irresistible offers and packages you have prepared for them at the exhibitions. This way, you have aroused their interest, and they will be on the lookout for your exhibition booth at the event.
  2. Use mini-influencers: You may wonder what this means? This is basically getting your best customers or people around you with a strong following both online and offline to promote your presence at the exhibition. Remember, this is a 5-step list and they are to be followed semantically. You will be getting a customer or good friend to post something like this: “(name of product/service) has helped me develop myself in so many ways. They will be at (exhibition name), make sure you check out their stand at the exhibition”. Remember, nothing travels faster than word of mouth whether online or offline. With these testimonials, you are beginning to build the interest in your booth.
  3. Pre-event Follow-up: Before a tradeshow starts, usually, there would be a buzz weeks before and depending on the magnitude of the exhibition, people may have been posting their attendance confirmations online or offline, and this is another goldmine where you can trap leads from. One easy way to do that is to simply follow the hashtag on social media e.g #TOSSE2022, and see all the posts of people who have signaled their interest, and begin to filter them to see those that fit your customer description. Then send them personal invites and materials to educate them about your products to show that you want to see them in your booth at the exhibition.
  4. Get inbound traffic: Note that we are talking about doing things differently to attract potential customers to your booth. One of the traditional things done at exhibitions is that exhibitors get one of their staff to distribute their flyers or brochures to the attendees. This still works, but there is something better, which is using challenges, contests, giveaways, mystery games and other ideas that naturally calls people attention. People love freebies, and these kinds of things, hence increasing the amount of leads you are getting into your booth and that also increases your chances of converting them while they are inside.
  5. Post-event Follow-up: Remember, you are trying to get them to make a decision and it may not necessarily be at the exhibition, so you must follow them all through the decision making process. Get their social media handles and thoroughly check up on them to see how your products and services can help them, lookout for their needs, celebrate them on their special days and build a relationship afterwards, and you will have some become lifetime customers of your business/organization.

These are 5 steps which when followed will bring a vast amount of traffic who are potential leads that can become your customers. It may sound like a lot of work, but if you want to make sales and achieve your goals as an exhibitor, you must be ready to do this.

Don’t forget to also check out our article on how to improve your Brand presence at exhibitions.

May 20

Alex Okoh to deliver Keynote Address at the Opening ceremony of the 15th Edition of the Total School Support Seminar/Exhibition

The 15th Total School Support Seminar and Exhibition is set to kick off on June 8th at the Sheraton Hotel Lagos.

The annual event organized by Edumark is aimed at bringing together stakeholders in the education sector to discuss and showcase innovative solutions and best practices.

This year’s event promises to be even more exciting as Mr. Alex Okoh, the Director-General of the Bureau of Public Enterprise, has been confirmed as the keynote speaker. Mr. Okoh is a renowned leader and expert in the Nigerian private and public business sector, with decades of experience in corporate strategy, investment banking, and management consulting.

As the Director-General of the Bureau of Public Enterprise, Mr. Okoh has been instrumental in driving economic growth and development in Nigeria. His vast knowledge and experience in the world of business and his keen interest in the Education sector makes him the perfect candidate to deliver the keynote address at this edition of TOSSE

“We are thrilled to have Mr. Alex Okoh as our keynote speaker,” said Mr. Ibrahim Oguntoyinbo the project manager of Total School Support Seminar and Exhibition. “His wealth of knowledge and experience in will undoubtedly provide valuable insights for our attendees.”

The 15th Total School Support Seminar and Exhibition promises to be a valuable event for educators, policymakers, and stakeholders in the education sector. Attendees will have the opportunity to network, learn about new trends and innovations in education, and attend informative workshops.

Brand flyer
Apr 19

How to maximize your Brand presence at Exhibitions

It takes a lot of marketing efforts to sell-out innovative products/services to key decision makers in most sectors.

Event hosts will propose a value driven partnership that will offer your organisation different opportunities, but you must also know what you want to achieve with your marketing objectives.

An exhibition event

Here is a checklist to help you maximize your brand presence at exhibitions, trade shows and seminars and generate .

  1. Branding of Seminar Room: With sponsorship, your organisation has the opportunity to brand any of the seminar rooms making your brand visible to thousands of participants and other exhibitors at the event.
  2. Official Bag Branding: Your organisation’s logo on official bags to be given to all participants. The below-the-line advertising keeps your brand name in the minds of the audience.
  3. 3m by 3m Well-located Stand: Your organization should be allocated a 3 meters by 3 meters exhibition stand in a unique position that is open to the traffic of visitors and prospective clients.
  4. Presentation Opportunity: In-event speaking engagement to boost your brand equity. It is best practice to get a time slot to make a sales pitch to thousands of participants at the event.
  5. Press Conference Right: A special mention and participation at the exhibition’s press briefing will further put your brand out there to the prying eyes of the media.
  6. Ushers Branding Right: Your Company’s logo at the back of the T-Shirt of all Ushers will give your brand 360 degree awareness at the event.
  7. Pre and Post Event Advisory Service: Get pre/post event advisory services on how to better chart your path in the Education sector for greater customer conversion.
  8. Pre and Post Event Brand Publicity: Pre-event offline and online promotional campaign for brand presence at the event will drive footfall to your exhibition stand. This will create some form of familiarity between your brand and prospective clients.

Get access to over 7000 attendees at Africa’s biggest education show, register here

The list is not exhaustible but your organization can use this checklist to negotiate for the best deals that will maximize your brand presence at exhibitions which will ultimately convert to quality leads for your business.

Furthermore, organizations also need to recognize the value of leads acquired to put that information into use after events. You can read more about this here.

To exhibit at TOSSE 2022, register here to apply for stand.