Don’t Just Be At Trade Show To Make Up The Numbers, Be There To Make A Business Impact.

Trade shows and exhibitions are not for everyone. Before deciding to invest in a trade show, you must answer certain questions to safe-guide your time and money investment.

Ensure that the Expo focus align with your target industry and you have developed the right service/product that is required by the audience. Review all activities to be in-line with your business niche.
Failure to thoroughly review the relevance of event to business niche, may lead investors into bad decision making. Getting clarity about your trade show investment would also make it easy for the sales team to chart a rewarding plan for their activities, generate leads and evaluating performance.

Team succeeds by setting SMART goals that would guide them through strategic sales outing; they need to be prepared and equipped with products knowledge and know what to present, where to present it and how to present it.

Don’t just be at a trade show or exhibition to make up the numbers, be there to make a business impact.

 

Ask about the objective of the trade show to check if it aligns with your business goal?  research before setting SMART goals. Why are you spending money, resources and valuable time to attend a show? The ROI must be realistic and measurable.

Define your objective and stick with it. Why is your organisation attending the event?:
For Publicity.
• To build awareness.
• To showcase or unveil new product.
• To generate lead from the trade show.
• To connect and network with other industry professionals or vendors in your business line.

 

Are you looking for a market to exhibit your product/service in 2020? Click here to learn more about The Total School Support Seminar/Exhibition (TOSSE 2020). Africa’s biggest Education trade show and conference. 

 

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The annual Total School Support Seminar/Exhibition holds Thursday – 31st August 2023

The annual Total School Support Seminar/Exhibition (TOSSE) holds this Thursday, 31st August 2023, at the 10 Degrees Events Center, Billing Ways, Oregun, Ikeja, Lagos.

The TOSSE platform brings together manufacturers/suppliers of educational resources and stakeholders in the education sector. TOSSE is an education fair featuring the display of innovative products and services, networking among top school leaders, administrators and teachers attending transformative seminars.

The 15th edition of TOSSE featured TOSSElead held in June, and TOSSE2023 slated for August. The event will host over 100 exhibitors with WOWBII Interactive being the lead sponsor.

Join the event YouTube Livestreaming on Thursday, 31st of August 2023

Check out some of the brands to expect at the event this Thursday:

FinLab is a leading indigenous scientific and technological equipment company actively involved in manufecturing, design, supply, and installation of laboratory equipment and furniture. Another brand is HowBodi, a teletherapy App where you get overall health care from the comfort of your home using a phone, laptop, computer, or tablet. KidsReadArt will also make an entrance as a literacy program that teaches children to read fluently through the use of phonics, animations and games.

Some institutions that will showcase at TOSSE2023 are African Leadership University (ALU), an higher education dedicated to building an army of ethical and entrepreneurial leaders, equipped with the required skillset, knowledge, and network. GreenSpring Training College (GTC), a subsidiary of greensprings educational services limited established to meet the development needs of teachers, school owners, parents, students and professionals. Blooming School is one of the top 15 educational institutions in Lagos State that blend British and Nigerian curricula designed to enhance critical thinking and HIIMA Education.

TOSSE Outdoor Floor Plan: Three seminar rooms

Attendees will be opportune to meet Wagefit, a payroll and financial well-being platform that provides Earned Wage Access (On-Demand Pay) by enabling employees to access a portion of their earned unpaid wages before payday to deal with unplanned emergencies. Visitors would also see Eduriea Future, a technology and innovation deploying technology company driving the much-needed innovation in the way educators engage young learners to lay a good foundation for success.

Parents would be excited to meet SchoolingYonda Consulting, an organization that assists parents and their children to study opportunities abroad and transition from study to work in Canada. Edukoya will also be making a return to TOSSE,  the Nigerian’s No1 online tutoring platform, which enables students to learn LIVE with some of Nigeria’s best teachers from the comfort of their homes. Edukoya caters to learners in primary and secondary school, and learners preparing for competitive examinations. TOSSE2023 will also feature Lothego, a learning platform with the mandate to transform education and improve access to high-quality content for continuous professional development.

Education stakeholders will also meet LAPO Microfinance Bank, a leading Microfinance institution committed to the empowerment of members of low-income households and owners of MSMEs. The Bank is bridging access to quality education through its Edu-finance product by providing credits to school owners and parents. SuccessTAB by Chronicles Software will be on display. It’s  an advanced learning device that offers diverse apps for students.

Nexcel Group will be showcasing its EduproVR and EduproTAB, their innovative educational solutions created to bridge the gap between knowledge and understanding of what students are taught in schools, enabling teachers to impart knowledge seamlessly. Zeta Brent Education is a leading study abroad agency in Nigeria.

Other great brands that will be present at TOSSE2023 are Revive Tech Montessori, Manners & Conduct, BredHub, Nliten, Legal Properties, Stamp4School Concept, Brains & Butter, The Ark Pregnancy, The Spelling Bee & Vocabulary Handbook, 9ijaKids, Syllabux, Kunda Kids, Lady Divine, Smart school uniform, Angels Learners, The Let Cerebral Palsy, Save a child save a nation, Teach for Nigeria, Red cross, Imperial Edtech, ALTS Education Consulting and many others.

The Total School Support Seminar/Exhibition (TOSSE) is a Viable platform that provides Impactful support for the education sector. This Initiative represents 15 years of passionate, committed and Impactful Support of the education sector by creating a platform for all stakeholders to Interact and devise creative solutions for current challenges in the sector; This was a statement made by Mr Alex Okoh, DG of the Bureau of Public Enterprises, Keynote speaker at TOSSElead 2023 event.

Running A Successful Business In A Fluctuating Economy

With the economy fluctuating these days, making a profit from businesses has become considerably harder. This is even more so for small/medium scale businesses that do not have the financial stability to weather the storm. How then can these small businesses not only survive but also thrive? What can the owners do about it? The following tips might be helpful in running a business in a fluctuating economy.

Leverage on existing clients

Existing clients and customers are an important key to surviving a fluctuating economy. They are a means of generating steady income while incurring minimal costs in the process of finding a new customer.

Focus on the existing clients. Tailor your products to their needs. This will give you much more sales opportunities. You might also want to build customer loyalty. Look for cost-effective rewards to endear these customers to your business. Remember, however, that the quality of products/services offered is the major selling point, so focus on improving their quality to retain clients.

Cut down unnecessary costs


In order to stay afloat, it is necessary to be wary about spending on trivial or unwanted items. Be sure to do regular analysis to determine what products sell better and which does not, and then refrain from stocking up on products that do not give any real value of sorts.

Review your inventory management practices. Could there be a way to get your wares at a cheaper rate without reducing the quality? Can you get shipping alternatives that are efficient yet cost-effective? You are under no obligation to stick to the one supplier, be ready to explore other options.

Be different from competitors


However important old clients are, you are always going to need new ones to boost income. Thus, you need to research your competitors. If you are going to stand out in order to gain new clients, you are going to have to do things differently from your competitors.

Find out how they operate and look for ways to better their processes. Identify opportunities to entice prospective customers into becoming your customers.

Focus on core competencies

While it is encouraged to diversify, it will serve you far better to focus your attention on goods/services you excel at. Diversification just for the sake of it is generally a waste of time and resources. It can damage your core business by taking money and time away from what you do best and could possibly ruin your reputation.
Focus your attention on your core competencies. Any diversification should be well-calculated to achieve a particular purpose.

Do more marketing


When trying to cut costs, most businesses first slash marketing costs, at times dropping it altogether. This is the wrong approach. In times of economic fluctuations, consumers are usually restless and are looking for new options to purchase from. This provides a perfect opportunity to put your business in their faces. So don’t stop marketing. If possible, up the ante and do more marketing.

Six Very Attractive Opportunities at TOSSE

TOSSE is not just a platform to connect with like minds, network, and explore new educational innovations but also a place to rediscover yourself and prepare ahead for tomorrow’s challenges. We have listed six exciting opportunities you can take advantage of at TOSSE.

Get Socialized:  The perfect way to increase productivity is to take a break and get socialized. But this time, you are either there for yourself or your company. At TOSSE, you will have fun meeting new friends and clients while you stay refreshed.

Get Inspired and Stay in the Know About Latest Trends in The Sector:  Every edition of TOSSE is an opportunity to encounter new ideas, inventions, innovations, and discoveries. What you experience can be a starting point to reinvent yourself or your company. Let’s take you to the next level.

Network and Open Up Opportunities with Stakeholders in the Education Sector: Have you ever met people who easily mingle with others in business meetings or gatherings? They are not afraid of meeting new people because they know the value it may bring them. At TOSSE, we have received loads of testimonials from people who got contracts and jobs from a random person they met at the event. The possibility is limitless.

Showcase Your Corporate Culture: One factor that attracts people to work for a company, especially the younger generation of the workforce, is the company culture. Social events can attract talent to your organization as you showcase how interesting and coordinated you are as an organization.

Improved Employee Marketing Experience: TOSSE provides the opportunity for companies to explore limitless marketing channels created to boost sales and brand awareness. You can improve your existing employees’ experience through a field simulation at TOSSE where employees meet, persuade, get data and convert prospective clients.

Cut Marketing Budget: Imagine meeting all your prospective clients in one place. Then talk to them one-on-one and share how your solutions can help them. That is a huge saving on your marketing budget.