Don’t Just Be At Trade Show To Make Up The Numbers, Be There To Make A Business Impact.

Trade shows and exhibitions are not for everyone. Before deciding to invest in a trade show, you must answer certain questions to safe-guide your time and money investment.

Ensure that the Expo focus align with your target industry and you have developed the right service/product that is required by the audience. Review all activities to be in-line with your business niche.
Failure to thoroughly review the relevance of event to business niche, may lead investors into bad decision making. Getting clarity about your trade show investment would also make it easy for the sales team to chart a rewarding plan for their activities, generate leads and evaluating performance.

Team succeeds by setting SMART goals that would guide them through strategic sales outing; they need to be prepared and equipped with products knowledge and know what to present, where to present it and how to present it.

Don’t just be at a trade show or exhibition to make up the numbers, be there to make a business impact.

 

Ask about the objective of the trade show to check if it aligns with your business goal?  research before setting SMART goals. Why are you spending money, resources and valuable time to attend a show? The ROI must be realistic and measurable.

Define your objective and stick with it. Why is your organisation attending the event?:
• For Publicity.
• To build awareness.
• To showcase or unveil new product.
• To generate lead from the trade show.
• To connect and network with other industry professionals or vendors in your business line.

 

Are you looking for a market to exhibit your product/service in 2020? Click here to learn more about The Total School Support Seminar/Exhibition (TOSSE 2020). Africa’s biggest Education trade show and conference. 

 

Related Post

Jan 15

TOSSE 2019 Is All About You!

TOSSE offers; the best networking opportunity, largest gathering of Education professionals, spacious exhibition stands, strategic meetings with key stakeholders ,market to prospective buyers, and an avenue to generate more leads to grow your business APPLY FOR A STAND Early registration attract periodic promotions on TOSSE social media handles (facebook, Instagram & Linkedin).

We advise you take advantage of our early bird registration and get 5% discount off. Offer elapses on 28th of February 2019.

Today, networking has become an essential aspect of business. We look forward to “The Future of Education in Africa” at TOSSE 2019.

Having a well-established network has become an important part of our business and our lives. The easiest way to expand your network is to build on the relationships with people you know.

Becoming Our Sponsor Will Put Your Brand At A Vantage Position

  • Vantage exhibition stand
  • Presentation opportunity
  • Venue branding right         
  • Company profile would be included on the event brochure
  • Special recognition during exhibition
  • Strategic marketing opportunity

For inquiries call: 08028399138, 07088406732 or email info@tosse.com.ng, info.tosse2017@gmail.com

Jan 16

TOSSE 2019 – THE BUSINESS NETWORKING THAT WORKS

We are continuously challenged to create platforms that will add value to our clients. we received testimonies from exhibitors and visitors at the 10th  edition of TOSSE of how it has helped expand their organizations and opened up unlimited business opportunities for them.
We have remained committed to making each edition of TOSSE bigger than the former and this has paid off in actualizing our vision for the education sector

EXHIBITOR INFORMATION

TOSSE 2019 promises to be a highly rewarding business networking platform for all participants. Several educators and exhibitors have attended TOSSE, met just one person unexpectedly and their careers took positive 360 degree turns. Like we say, “You never know who you will meet at TOSSE.”

REGISTER TO ATTEND

As an organizer, we have continuously reviewed how best our exhibitor can derive maximum benefits from TOSSE; this is the reason we have chosen to host the annual Education show in Ikeja the center of Lagos State which is accessible to everyone.  We have streamlined our event to a mainly education based platform making it a one-stop shop for educators all over the country.

SPONSORSHIP

Feb 08

4 Core Principles of Customer Relations That Fuel Business Growth

Companies in all industries and all of sizes understand that customers are perhaps their most valuable asset. Improving the overall customer experience is vital for continued success and survival of their business.

APPLY FOR A STAND AT TOSSE 2019

Customer relation is a way business relates to its customers, clients and patrons. Some business organizations hire people specifically to manage how the company interacts and communicates with people. The goal is to retain existing customers and to gain new ones by providing the best customer relations and clients’ services.

There are some core principles to relationship management that any company can and should follow:

Communication: Listening is just as important as telling. Think about how often you actually speak with your customers. Focus on less financial-driven communication (whether it’s E-mail, phone or face-to-face interaction) if you make your customers feel involved, they feel as though they actually have a stake in your company, and feel like you care about more than just trying to make sales.

TOSSE 2019 EXHIBITOR INFORMATION

Rewards: Every company should initiate and make provision for reward programs. It is a very simple form of saying “Thank you” and particularly it is a viable and measurable marketing tool that big companies and small businesses can use to retain their customers and grow their business.

Be flexible: Be quick and attentive to customer’s complaints: The objective of customer relation is typically to interact with the customers in order to answer questions, resolve support issues, establish credibility and nurture relationships.

REGISTER TO ATTEND TOSSE 2019

Here are strategies that Improve Customers Relations and building customer’s loyalty, from simply opening up communications channels to implementing elaborate point systems that reward loyalty enhanced customer communications.

Be prepared to meet and interact with lot of customers at TOSSE 2019.

SPONSORSHIP/PARTNERSHIP

  • Providing customer feedback forms
  • Asking about customer needs in general when customer calls with problems
  • Training call-center staff to handle disputes
  • Encouraging a service culture throughout the organization.