Blog

Mar 01

Generic Brand Communication in Today’s Global Market

Just as all human beings have names that represent their unique identity in society, similarly companies give unique brand names for their products to facilitate their distinction from the competitor’s brands.

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Branding and marketing communication today have created a massive product globalization and glocalization. A large number of generic brand’s product are available, but not all brands are liked by consumers as choice is highly influenced by the product but also the manufacturer.

Brand identity is essential in competition because without it there is no way of making a choice. The selection of a brand name is considered an art form because it is born out of the creative interpretation of research. The following should be considered before settling for a brand name:

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  • Easy to pronounce
  • Product benefits  
  • Registered trade mark.

Effective generic consumer engagement involves effective packaging which when effectively done proffer a high return on investment in terms of sales volumes. Innovative packaging helps increase consumer patronage and consumer scope. These are all important aspects of brand communication and packaging as a whole


The value of a brand rises and falls
with its communication
Feb 20

The Battle for Consumer Attention

Organizations, and consulting films are perpetually engaged in a fierce battle to win the attention of the public (prospective customers).

Some organizations create sensational stories and scandals to keep their names in the minds of the public. Brands or companies who are able to dramatize their cause in the most newsworthy and button pushing ways have the competitive edge over others.

TOSSE 2018 HIGHLIGHT

Economic gains, ethical standards and potential reach are key criteria that help organization select their content and the medium to share. Content is the key factor that determines the acceptability of brand, products or its services.

In the battle for attention, organizations now hijack trending issues and hashtags to generate awareness, consequently, they generate sales lead too.

The main strategies for awareness creation for businesses are through display advertisement, sponsored ads, press releases, and most recently is their participation in Events or hosting one and being on the spotlights of issues or social media trends.

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TOSSE is a great platform to have the spotlights on your brand. With necessary awareness through unique display of products or services features you will get the most out of TOSSE event.

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How can you break through the limitations you have set for your business? The process starts with identifying business opportunities with strategic foresight, coming up with solutions that will transform your organization from just a Business Enterprise to a Global Brand and most important, is to take action to achieve all of your business goals.

TOSSE 2025
Feb 08

4 Core Principles of Customer Relations That Fuel Business Growth

Companies in all industries and all of sizes understand that customers are perhaps their most valuable asset. Improving the overall customer experience is vital for continued success and survival of their business.

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Customer relation is a way business relates to its customers, clients and patrons. Some business organizations hire people specifically to manage how the company interacts and communicates with people. The goal is to retain existing customers and to gain new ones by providing the best customer relations and clients’ services.

There are some core principles to relationship management that any company can and should follow:

Communication: Listening is just as important as telling. Think about how often you actually speak with your customers. Focus on less financial-driven communication (whether it’s E-mail, phone or face-to-face interaction) if you make your customers feel involved, they feel as though they actually have a stake in your company, and feel like you care about more than just trying to make sales.

TOSSE 2019 EXHIBITOR INFORMATION

Rewards: Every company should initiate and make provision for reward programs. It is a very simple form of saying “Thank you” and particularly it is a viable and measurable marketing tool that big companies and small businesses can use to retain their customers and grow their business.

Be flexible: Be quick and attentive to customer’s complaints: The objective of customer relation is typically to interact with the customers in order to answer questions, resolve support issues, establish credibility and nurture relationships.

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Here are strategies that Improve Customers Relations and building customer’s loyalty, from simply opening up communications channels to implementing elaborate point systems that reward loyalty enhanced customer communications.

Be prepared to meet and interact with lot of customers at TOSSE 2019.

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  • Providing customer feedback forms
  • Asking about customer needs in general when customer calls with problems
  • Training call-center staff to handle disputes
  • Encouraging a service culture throughout the organization.
Jan 18

HAND FLYERS ARE SPECIAL TOO, TOSSE 2019 WILL BE A PROOF

TOSSE is all about exposing your brand (alongside your products & services) to a specialized audience in the Education community. Handbills distribution is one of the best ways to take your products/services farther than your marketing team can. Start designing and redesigning your flyer for TOSSE 2019.

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Organisations like yours try in all possible ways to develop marketing strategies to sell their products or services and also build their images around certain percentage of market shares they currently occupy while aiming to expand beyond their present status.

Let’s talk about utilizing the marketing tools at your disposure.

Have you asked yourself;

  • How do I make my marketing/ads connect to my customers?
  • How do I make my product the best?
  • How do people perceive my product?

How do I get to retain my customers and get them to make referrals?

EXHIBITION STANDS

Handbill distribution might just be one of the tools that will take your products and services farther than your marketing team can. 

A flyer or handbill is a form of paper advertisement intended for wide distribution. It is posted or distributed in a public place, handed out to individuals or sent through the mail (e-flyer). In 2010, small scale businesses and organizations start using flyers to gain more market traction.

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Flyers range from inexpensively photocopied leaflets to expensive, glossy, full-colour circulars depending on your budget and taste for a design.

TOSSE provides you a platform where you can distribute your flyers to a large audience. Take advantage of this opportunity by calling us now to book a space at the 10th Total School Support SeminarExhibition.

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Jan 16

TOSSE 2019 – THE BUSINESS NETWORKING THAT WORKS

We are continuously challenged to create platforms that will add value to our clients. we received testimonies from exhibitors and visitors at the 10th  edition of TOSSE of how it has helped expand their organizations and opened up unlimited business opportunities for them.
We have remained committed to making each edition of TOSSE bigger than the former and this has paid off in actualizing our vision for the education sector

EXHIBITOR INFORMATION

TOSSE 2019 promises to be a highly rewarding business networking platform for all participants. Several educators and exhibitors have attended TOSSE, met just one person unexpectedly and their careers took positive 360 degree turns. Like we say, “You never know who you will meet at TOSSE.”

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As an organizer, we have continuously reviewed how best our exhibitor can derive maximum benefits from TOSSE; this is the reason we have chosen to host the annual Education show in Ikeja the center of Lagos State which is accessible to everyone.  We have streamlined our event to a mainly education based platform making it a one-stop shop for educators all over the country.

SPONSORSHIP

Jan 15

TOSSE 2019 Is All About You!

TOSSE offers; the best networking opportunity, largest gathering of Education professionals, spacious exhibition stands, strategic meetings with key stakeholders ,market to prospective buyers, and an avenue to generate more leads to grow your business APPLY FOR A STAND Early registration attract periodic promotions on TOSSE social media handles (facebook, Instagram & Linkedin).

We advise you take advantage of our early bird registration and get 5% discount off. Offer elapses on 28th of February 2019.

Today, networking has become an essential aspect of business. We look forward to “The Future of Education in Africa” at TOSSE 2019.

Having a well-established network has become an important part of our business and our lives. The easiest way to expand your network is to build on the relationships with people you know.

Becoming Our Sponsor Will Put Your Brand At A Vantage Position

  • Vantage exhibition stand
  • Presentation opportunity
  • Venue branding right         
  • Company profile would be included on the event brochure
  • Special recognition during exhibition
  • Strategic marketing opportunity

For inquiries call: 08028399138, 07088406732 or email info@tosse.com.ng, info.tosse2017@gmail.com