How to Attract The Media To Your Stand At Trade Shows

The main objective of exhibiting your business at trade shows is capturing leads to acquiring new business and brand awareness. However, attracting the media to your stand is certainly the best way to achieve such objective, but how do you achieve this?

Prepare Media Kit

To get the media to talk about your products, the first thing to do is to provide them with valuable contents. Unless your company is very famous or your news incredibly powerful, journalists won’t spend time searching for information and material to talk about you. You must provide them with everything, make it easy for them.

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What should my Media Kit contain?

A good Media Kit contains the following information:

  • Company introduction
  • Company factsheet (figures, facts, graphs – key elements about your business that make it worth talking about)
  • Company timeline (your historic, major dates and milestones)
  • Major products / services / innovations introduction
  • Bio of the founder / CEO / key employees
  • High-resolution Photos and Logos (a good article always comes with a photo, if you don’t provide it, you risk losing control over your content or losing the article altogether)

The strategy is to always provide something very short to give a quick overview with links to find out, make it easy to grasp your documents within seconds, don’t lose your reader in pages of text.

Build your story

Most companies have no story to tell, hence no PR coverage.

Unless you have some incredible innovation to share or an internationally famous brand, why would people talk about you?

You need to have a story that will captivate your audience.

The story can be about your company and what it stands for or about your CEO or founder on his own journey or unique personality.

VISITOR INFORMATION

Make use of PR (Press Release)

Write a Press Release announcing that you will be exhibiting at the show. Make it bold. Use your story as the backbone of your release and add some suspense into it. Talk about innovation, announcement, exclusive information, etc.

If your press release is boring, don’t even bother publishing it. It would have no impact and would only waste your time. Write something worth reading that makes people (and media) want to come pay you a visit.

Once written, publish your PR and relay it through your own networks (website, Social Media, blog, newsletter, etc.), send it to journalists within your network and invite your partners to help you spread it.

Prepare Question & Answer Forms

You did everything right and some journalists stop by your booth, well done!

Then what?

They start talking to your staff. Your team members have been trained for capturing leads and educating visitors, but do they have a clue on how to handle media? Most probably not.

You will certainly ask them to direct journalists to you, but what if you’re not here or the journalist has no time to wait?

Prepare a Q&A sheet for internal purpose. This sheet should contain the top 10 questions you expect journalists to ask about your business and the “correct” answers your staff should be giving.

Use this document to standardize your numbers (you don’t want a person to claim a number and another one say something different) and make sure everyone is on the same page. Distribute this Q&A document and tell your team to read it and memorize it carefully

YOU ARE READY FOR THE TRADESHOW

HIGHLIGHTS OF TOSSE2018

Related Post

Finnpartnership

Finnpartnership: Business partnerships for a better world

According to the World Economic Forum’s Global Competitiveness Report, Finland has the world’s best-developed education system in the world. Hence, any educational program from the country is one to be held in the highest regard.

Finnpartnership is a business partnership programme financed by the Ministry for Foreign Affairs of Finland and managed by Finnfund. Finnpartnership aims to generate positive development impacts by promoting business between Finland and developing countries. 

Societal functionality and development ultimately depend on how citizens, companies and societal operators are able to make society function. Finnpartnership activities aim to accelerate this development.

In practice, Finnpartnership promotes business activities and partnerships with the aim of generating positive development impacts in the target country. As the business to be promoted must also be profitable and responsible, the activities ideally create a cycle that reinforces positive development.  

The main services are Business Partnership Support and Matchmaking

In many ways, developing countries are different operating environments from those Finnish companies are accustomed to. In addition, the conditions between countries and within them can vary greatly.

There are usually more questions than answers when visiting a foreign country for the first time. Finnpartnership offers funding, contacts and advisory services, which can be used to assess business opportunities in developing countries. 

Business Support Partnership is financial assistance for researching business opportunities. Match-making connects operators in Finland and developing countries with one another. The services are intended for companies, educational institutions, non-governmental organisations and other operators.  

Team Finland assembles all of Finland’s state-funded internationalisation services in a single place. Through Team Finland, you are able to obtain information on markets and their risks, funding for internationalisation, opportunities to participate in missions promoting exports, and contacts, information and advisory services.

Team Finland will be at the Total School Support Seminar/Exhibition (TOSSE) set to hold on the 1st and 2nd of September in Lagos, Nigeria, to help as many institutions as possible through its solutions to help develop their system. Click here to register for the event.

TOSSE 2019 – THE BUSINESS NETWORKING THAT WORKS

We are continuously challenged to create platforms that will add value to our clients. we received testimonies from exhibitors and visitors at the 10th  edition of TOSSE of how it has helped expand their organizations and opened up unlimited business opportunities for them.
We have remained committed to making each edition of TOSSE bigger than the former and this has paid off in actualizing our vision for the education sector

EXHIBITOR INFORMATION

TOSSE 2019 promises to be a highly rewarding business networking platform for all participants. Several educators and exhibitors have attended TOSSE, met just one person unexpectedly and their careers took positive 360 degree turns. Like we say, “You never know who you will meet at TOSSE.”

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As an organizer, we have continuously reviewed how best our exhibitor can derive maximum benefits from TOSSE; this is the reason we have chosen to host the annual Education show in Ikeja the center of Lagos State which is accessible to everyone.  We have streamlined our event to a mainly education based platform making it a one-stop shop for educators all over the country.

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Creating Virtual Opportunities in Business During Lockdown

Quite a number of places had some degree of lockdown imposed on them in the light of the Covid-19 pandemic. This has sorely affected most businesses, big or small. In a previous article, we visited the possibilities of making social media a veritable tool for your business marketing and visibility. This article will discuss important steps to digitise your business.

Working from home has gained popularity over time, however, it has been a slow process. Running a virtual business has numerous benefits, not least of which is that it costs arguably less to run. Despite reservations about the idea from many, it has become a necessity for businesses to explore this mode of running a business as the restrictions to movement lingers. The following are some steps that can be followed in creating a virtual workspace.

Create Online Awareness

This is a very obvious step, so it goes right on top. For the same reason you would expect your physical business to be known around its physical location (unless you run a shady business of course 😉), your virtual business can do with online publicity. Social media remains a primary tool for this. This space gives you visibility and engagements, as has been discussed earlier.

Social media does not do it all, though. Your business needs its own private space, space where all your offerings and information can be seen. You need an up-to-date website that is easy to navigate. Websites do not personalise your business, however. For this reason, it is encouraged to run a blog also. Blogs provide a personal feeling about your business. People are more likely to patronise you if they feel there is a person behind it and not just a “mindless bot”.

Create a Business Plan

You need to identify what your business offers in terms of goods and services – what your business CAN offer. You need also to have a clear vision and set boundaries, create an effective working process, and have realistic targets. This helps you and members of your team to be able to be effective and have the best possible ROI in the shortest possible time.

Let all employees understand how working remotely differs from working in an office environment. Be selective when picking members of your team; not all are well suited for remote assignments and not all tasks can be handled by all members of your team.

Keep the Communication Line Open

This works for both customers and employees. There should be an open channel of communication across the designated hierarchy of your organisation. All members of your team should be comfortable coming up with ideas and putting them to those higher up the ladder. This gives them a feeling of belonging and drastically improves their input as they feel like a part of the system and not a misfit.

Regular meetings should also be set up. This will help to keep tabs on the progress of the team, communicate new plans to all, and maintain a personal relationship. Virtual meetings can be held using various platforms. Popular ones include Zoom, Skype for Business, Slack, Zoho Meeting, and WhatsApp.

Measure Productivity

Your business must first and foremost be productive. So you must have set down metrics to analyse the productivity of your business. Try not to only focus on the final outcome of a particular process. Evaluate various stages of the process. Use quantifiable data to measure how well you are doing. Analyse key performance indicators (KPIs) diligently and be willing to make changes to certain areas that seem to be lagging.

For every observation, you need to be willing to train members of your team to make them improve in that area. Do not stop at measuring the team as a whole, observe individual members of the team and help any such who might be behind to keep up. Make sure to have a rewards system as well as extra motivation.

Be Realistic

It will not be easy getting used to the remote working system for sure. There might be some losses along the way, maybe more. But with proper planning and determination, a virtual workspace will yield dividends. Overall, it’ll pay off!

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