Highlights from TOSSE 2022

Wow! What can we say?

It has been more than 2 weeks since the Total School Support Seminar/Exhibition came to an end and the feedbacks have not stopped pouring in.

Participants at TOSSE 2022 with the Convener of TOSSE, Mrs. Yinka Ogunde

The event which is the biggest education show in Africa has ended and it was a resounding success with rave reviews from attendees and exhibitors all over the nation. It was an experience of a lifetime for those who participated in the show for the first time.

Did you miss out of the event, or missed out on some of the key moments? Not to worry, we have got you covered. Here is a short review of how TOSSE 2022 went.

Day 1 of TOSSE 2022

We welcomed the Lagos State Honourable Commissioner for Education, Mrs. Folashade Adefisayo, alongside The Keynote Speaker, Mrs. Adeola Azeez, and the Ambassador of Finland to Nigeria, H.E. Leena Pylvanainen, amongst other special guests as they opened the ceremony in style.

Special guests at the show

The 14th edition of the Total School Support Seminar/Exhibition hosted top school owners, school administrators, teachers, parents, manufacturers/suppliers of educational resources and other stakeholders in the Education sector from Lagos, Abuja, Port-harcourt, Kano, Akwa Ibom, Nasarawa, Ogun, Oyo state etc. We also welcomed visitors and exhibitors from different parts of the world like Finland, Spain, The UK, Tanzania etc. Thousands of participants were in attendance for the first day of the show.

During “The School Business Clinic“, School leaders were engaged by Panelists from Finland, Access Bank, Lagos state Ministry of Education, and NewGlobe Education on matters centered on building a sustainable education ecosystem in Africa. It was a thoroughly enlightening session as to what it takes to build thriving education models.

Other attendees were also treated to an exquisite array of seminar topics facilitated by local and international experienced professionals in the Teachers hall and Diamond canopy.

Day 2 of TOSSE

After a loaded day 1, it was the turn of participants from the Lagos State Teaching Service Commission (TESCOM) led by Chairman, Mrs Elizabeth Ariyo, to join in for professional and developmental training.
 

Cross-section of participants in one of the seminar rooms

School Leaders were trained on all fronts as to promote development in the sector, while teachers from the public and private sector were being trained on how to develop themselves as professionals and become change agents from their classrooms to the world.

The closing ceremony ended with a raffle draw winner going home with a N200,000 investment towards a plot of land alongside other consolation prizes.

Other winners went home with N10,000 cash prizes from the dance competition.

The winner of the raffle draw announced


TOSSE 2022 was a beehive of activities with participants up-skilling themselves, checking out what’s NEW and purchasing the latest materials from exhibitors, building networks and getting valuable connections. We are sure that long-lasting business relationships were formed at TOSSE 2022.

It is impossible for us to mention all the activities that took place at the colorful event, but it was an experience that no one will forget in a while. We promise to further update you about our upcoming events.

More pictures from the event

Watch highlights of the event below

See you at TOSSE 2023.

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Apr 19

How to maximize your Brand presence at Exhibitions

It takes a lot of marketing efforts to sell-out innovative products/services to key decision makers in most sectors.

Event hosts will propose a value driven partnership that will offer your organisation different opportunities, but you must also know what you want to achieve with your marketing objectives.

An exhibition event

Here is a checklist to help you maximize your brand presence at exhibitions, trade shows and seminars and generate .

  1. Branding of Seminar Room: With sponsorship, your organisation has the opportunity to brand any of the seminar rooms making your brand visible to thousands of participants and other exhibitors at the event.
  2. Official Bag Branding: Your organisation’s logo on official bags to be given to all participants. The below-the-line advertising keeps your brand name in the minds of the audience.
  3. 3m by 3m Well-located Stand: Your organization should be allocated a 3 meters by 3 meters exhibition stand in a unique position that is open to the traffic of visitors and prospective clients.
  4. Presentation Opportunity: In-event speaking engagement to boost your brand equity. It is best practice to get a time slot to make a sales pitch to thousands of participants at the event.
  5. Press Conference Right: A special mention and participation at the exhibition’s press briefing will further put your brand out there to the prying eyes of the media.
  6. Ushers Branding Right: Your Company’s logo at the back of the T-Shirt of all Ushers will give your brand 360 degree awareness at the event.
  7. Pre and Post Event Advisory Service: Get pre/post event advisory services on how to better chart your path in the Education sector for greater customer conversion.
  8. Pre and Post Event Brand Publicity: Pre-event offline and online promotional campaign for brand presence at the event will drive footfall to your exhibition stand. This will create some form of familiarity between your brand and prospective clients.

Get access to over 7000 attendees at Africa’s biggest education show, register here

The list is not exhaustible but your organization can use this checklist to negotiate for the best deals that will maximize your brand presence at exhibitions which will ultimately convert to quality leads for your business.

Furthermore, organizations also need to recognize the value of leads acquired to put that information into use after events. You can read more about this here.

To exhibit at TOSSE 2022, register here to apply for stand.

Exhibitions stands at TOSSE
May 30

5 Steps to attract more customers to your exhibitions booth

It is said that to be outstanding, one must do things differently. This is a trait in any business/organization that is currently dominating the market, especially when it comes to exhibitions.

Perhaps, your business or organization has been exhibiting at events and have not seen the desired results on your investment there. Then it is time for a change.

As organisers of the biggest trade show in Africa with over 7000 attendees, we have listed 5 steps to help your business/organization attract more potential customers to your booth at exhibitions.

Exhibitions at TOSSE

If you want to get a good return on your investment, then you must be able to separate yourself from the crowd of other exhibitors at the event by attracting the majority of the traffic to your booth. Below are the steps to help you achieve that.

Steps to help you attract customers to your exhibition booth

  1. Create a buzz factor: One feedback every marketing executive would like to hear from customers at exhibitions is that they saw their stand and patronized them at the event. One way to maximize this is to create a social media buzz even before the exhibition day. Use your social media pages to tell your audience that you will be part of a particular exhibition and begin to warm your prospects up by showing them irresistible offers and packages you have prepared for them at the exhibitions. This way, you have aroused their interest, and they will be on the lookout for your exhibition booth at the event.
  2. Use mini-influencers: You may wonder what this means? This is basically getting your best customers or people around you with a strong following both online and offline to promote your presence at the exhibition. Remember, this is a 5-step list and they are to be followed semantically. You will be getting a customer or good friend to post something like this: “(name of product/service) has helped me develop myself in so many ways. They will be at (exhibition name), make sure you check out their stand at the exhibition”. Remember, nothing travels faster than word of mouth whether online or offline. With these testimonials, you are beginning to build the interest in your booth.
  3. Pre-event Follow-up: Before a tradeshow starts, usually, there would be a buzz weeks before and depending on the magnitude of the exhibition, people may have been posting their attendance confirmations online or offline, and this is another goldmine where you can trap leads from. One easy way to do that is to simply follow the hashtag on social media e.g #TOSSE2022, and see all the posts of people who have signaled their interest, and begin to filter them to see those that fit your customer description. Then send them personal invites and materials to educate them about your products to show that you want to see them in your booth at the exhibition.
  4. Get inbound traffic: Note that we are talking about doing things differently to attract potential customers to your booth. One of the traditional things done at exhibitions is that exhibitors get one of their staff to distribute their flyers or brochures to the attendees. This still works, but there is something better, which is using challenges, contests, giveaways, mystery games and other ideas that naturally calls people attention. People love freebies, and these kinds of things, hence increasing the amount of leads you are getting into your booth and that also increases your chances of converting them while they are inside.
  5. Post-event Follow-up: Remember, you are trying to get them to make a decision and it may not necessarily be at the exhibition, so you must follow them all through the decision making process. Get their social media handles and thoroughly check up on them to see how your products and services can help them, lookout for their needs, celebrate them on their special days and build a relationship afterwards, and you will have some become lifetime customers of your business/organization.

These are 5 steps which when followed will bring a vast amount of traffic who are potential leads that can become your customers. It may sound like a lot of work, but if you want to make sales and achieve your goals as an exhibitor, you must be ready to do this.

Don’t forget to also check out our article on how to improve your Brand presence at exhibitions.

May 01

WOWBii Partners with Edumark for Africa’s Biggest Education Show – TOSSE2023

WOWBii, a leading manufacturer of interactive boards and computer hardware has pledged its support for the Total School Support Seminar/Exhibition (TOSSE) 2023.

TOSSE is an annual event that brings together educators, school owners, and stakeholders in the education sector to discuss issues and innovations in education. The event provides a platform for networking, learning, and sharing best practices in teaching, school management and tutors’ development.

As a company that is passionate about improving education through technology, it is exciting to have WOWBii as part of this year’s TOSSE. We believe that technology has the power to transform education and make learning more engaging and interactive.

At the exhibition, WOWBii will showcase its latest range of interactive boards and computer hardware. They will also provide demonstrations and training on how to use products to enhance teaching and learning.

In addition, the Founder & GCEO, Equipment Hall/WOWBii Interactive, Mr Gbolahan Olayomi, will be speaking on “Technology in Education: Trends and Innovations.” The paper will focus on the education sector and technology industry and will discuss the latest trends and innovations in using technology to enhance education.

“We are thrilled to be a part of TOSSE 2023 and to have the opportunity to showcase our products and share our expertise with educators and stakeholders in the education sector,” said Mr Gbolahan Olayomi of WOWBii. “We believe that technology can help unlock the potential of every student, and we look forward to demonstrating how our products can make a difference in the classroom.”

Wowbii is at the heart of building Nigeria’s human resource of the future; with the BUDDZoneTM Education concept completing the transformation experience in 21st Century Learning spaces. The WOWBii products are designed to be interactive and impactful for users. Educators and educational institutions can explore their products; the Wowbudd and The WOW School. 

TOSSE 2023 will take place at the Sheraton Hotel.  on the 8th of June and Ten Degrees Event Centre, Oregun, Ikeja on the 31st of August. We invite everyone to visit the WOWBii booth at the exhibition and attend the seminar on “Technology in Education: Trends and Innovations.”

For more information about WOWBii products and services, please visit their website at www.wowbii.com or 9b Adebayo Munis Close, Gbagada Phase 2, Lagos.