Category: Networking

Aug 29

The annual Total School Support Seminar/Exhibition holds Thursday – 31st August 2023

The annual Total School Support Seminar/Exhibition (TOSSE) holds this Thursday, 31st August 2023, at the 10 Degrees Events Center, Billing Ways, Oregun, Ikeja, Lagos.

The TOSSE platform brings together manufacturers/suppliers of educational resources and stakeholders in the education sector. TOSSE is an education fair featuring the display of innovative products and services, networking among top school leaders, administrators and teachers attending transformative seminars.

The 15th edition of TOSSE featured TOSSElead held in June, and TOSSE2023 slated for August. The event will host over 100 exhibitors with WOWBII Interactive being the lead sponsor.

Join the event YouTube Livestreaming on Thursday, 31st of August 2023

Check out some of the brands to expect at the event this Thursday:

FinLab is a leading indigenous scientific and technological equipment company actively involved in manufecturing, design, supply, and installation of laboratory equipment and furniture. Another brand is HowBodi, a teletherapy App where you get overall health care from the comfort of your home using a phone, laptop, computer, or tablet. KidsReadArt will also make an entrance as a literacy program that teaches children to read fluently through the use of phonics, animations and games.

Some institutions that will showcase at TOSSE2023 are African Leadership University (ALU), an higher education dedicated to building an army of ethical and entrepreneurial leaders, equipped with the required skillset, knowledge, and network. GreenSpring Training College (GTC), a subsidiary of greensprings educational services limited established to meet the development needs of teachers, school owners, parents, students and professionals. Blooming School is one of the top 15 educational institutions in Lagos State that blend British and Nigerian curricula designed to enhance critical thinking and HIIMA Education.

TOSSE Outdoor Floor Plan: Three seminar rooms

Attendees will be opportune to meet Wagefit, a payroll and financial well-being platform that provides Earned Wage Access (On-Demand Pay) by enabling employees to access a portion of their earned unpaid wages before payday to deal with unplanned emergencies. Visitors would also see Eduriea Future, a technology and innovation deploying technology company driving the much-needed innovation in the way educators engage young learners to lay a good foundation for success.

Parents would be excited to meet SchoolingYonda Consulting, an organization that assists parents and their children to study opportunities abroad and transition from study to work in Canada. Edukoya will also be making a return to TOSSE,  the Nigerian’s No1 online tutoring platform, which enables students to learn LIVE with some of Nigeria’s best teachers from the comfort of their homes. Edukoya caters to learners in primary and secondary school, and learners preparing for competitive examinations. TOSSE2023 will also feature Lothego, a learning platform with the mandate to transform education and improve access to high-quality content for continuous professional development.

Education stakeholders will also meet LAPO Microfinance Bank, a leading Microfinance institution committed to the empowerment of members of low-income households and owners of MSMEs. The Bank is bridging access to quality education through its Edu-finance product by providing credits to school owners and parents. SuccessTAB by Chronicles Software will be on display. It’s  an advanced learning device that offers diverse apps for students.

Nexcel Group will be showcasing its EduproVR and EduproTAB, their innovative educational solutions created to bridge the gap between knowledge and understanding of what students are taught in schools, enabling teachers to impart knowledge seamlessly. Zeta Brent Education is a leading study abroad agency in Nigeria.

Other great brands that will be present at TOSSE2023 are Revive Tech Montessori, Manners & Conduct, BredHub, Nliten, Legal Properties, Stamp4School Concept, Brains & Butter, The Ark Pregnancy, The Spelling Bee & Vocabulary Handbook, 9ijaKids, Syllabux, Kunda Kids, Lady Divine, Smart school uniform, Angels Learners, The Let Cerebral Palsy, Save a child save a nation, Teach for Nigeria, Red cross, Imperial Edtech, ALTS Education Consulting and many others.

The Total School Support Seminar/Exhibition (TOSSE) is a Viable platform that provides Impactful support for the education sector. This Initiative represents 15 years of passionate, committed and Impactful Support of the education sector by creating a platform for all stakeholders to Interact and devise creative solutions for current challenges in the sector; This was a statement made by Mr Alex Okoh, DG of the Bureau of Public Enterprises, Keynote speaker at TOSSElead 2023 event.

May 23

BMHS wins Wowbii 2.2M Naira Worth Interactive Board at TOSSE-Edumark Webinar

With great joy, the Baptist Model High School (BMHS), Isolo received a 2.2 million naira 65-inch Wowbii Interactive touchscreen board from Wowbii Interactive for being punctual at a webinar recently organized by the Total School Support Seminar & Exhibition (TOSSE).

The webinar tagged “Technology in Schools: Our Fears! Our Pains! Our Desire” organized by TOSSE in partnership with Wowbii Interactive was held on Friday 12th of May, 2023.

The webinar started at 6pm, however, a staff of BMHS, Mrs. Rebecca Simeon-Charles had joined the program a few minutes before 6pm. At the end of the program, the CEO of Wowbii, Mrs. Olabisi Akinpelu asked who was the first person to join the webinar. Without prior knowledge of what was about to happen, the staff from BMHS, who was the first to join the Zoom program responded. And then, the prize for punctuality was announced. This came as a surprise to everyone present at the meeting.

Mrs Rebecca Simeon-Charles (the first person to join in on the webinar).
Mrs. Olabisi Akinpelu (CEO, Wowbii) congratulating Mrs Rebecca Simeon-Charles.
Mrs. Yinka Ogunde congratulating Mrs Rebecca Simeon-Charles.

The presentation of the Wowbii Interactive Board took place on the 16th of May, 2023 and present was the Convener of the Total School Support Seminar & Exhibition (TOSSE) Mrs. Yinka Ogunde & her team, The CEO of Wowbii Interactive, Mrs. Olabisi Akinpelu & her team and the Administrator and staff of Baptist Model High School, Reverend Omotosho (The Head of School), Mrs. Olamide Aasa (The Principal), Mrs. Rebecca Simeon-Charles, other staff members, and a few students.

Students of BMHS.

Mrs. Olabisi Akinpelu, while presenting the Wowbii Interactive Board says it comes with a 2-year standard warranty and the Teachers will be provided with support & training on its usage for the period of 2 years.
She commended Mrs. Yinka Ogunde for providing the platform to impact the education industry. She also extended her appreciation to her Boss, the Founder of Wowbii Interactive, Mr. Gbolahan Olayomi for his drive and will to contribute to the Education Sector and applauded the school representative, Mrs. Simeon-Charles for joining the meeting early and staying till the end.

Reverend Omotosho (The Head of the School) and Mrs. Aasa (The Principal) also praised Mrs. Simeon-Charles for representing the school well and winning the prize for the school. Stating that they are not surprised she made it early enough to the webinar, as she is dutiful and diligent in her assignments.

When asked to speak, Mrs. Simeon-Charles with so much excitement, expressed her gratitude to the school authorities and said she was faced with challenges that could have hindered her from connecting to the program. However, she saw it as an opportunity to make sacrifices for the school. She advised her fellow teachers to always make themselves available for any program they are sent to, and not to be carried away when they face challenges.

May 19

Six Very Attractive Opportunities at TOSSE

TOSSE is not just a platform to connect with like minds, network, and explore new educational innovations but also a place to rediscover yourself and prepare ahead for tomorrow’s challenges. We have listed six exciting opportunities you can take advantage of at TOSSE.

Get Socialized:  The perfect way to increase productivity is to take a break and get socialized. But this time, you are either there for yourself or your company. At TOSSE, you will have fun meeting new friends and clients while you stay refreshed.

Get Inspired and Stay in the Know About Latest Trends in The Sector:  Every edition of TOSSE is an opportunity to encounter new ideas, inventions, innovations, and discoveries. What you experience can be a starting point to reinvent yourself or your company. Let’s take you to the next level.

Network and Open Up Opportunities with Stakeholders in the Education Sector: Have you ever met people who easily mingle with others in business meetings or gatherings? They are not afraid of meeting new people because they know the value it may bring them. At TOSSE, we have received loads of testimonials from people who got contracts and jobs from a random person they met at the event. The possibility is limitless.

Showcase Your Corporate Culture: One factor that attracts people to work for a company, especially the younger generation of the workforce, is the company culture. Social events can attract talent to your organization as you showcase how interesting and coordinated you are as an organization.

Improved Employee Marketing Experience: TOSSE provides the opportunity for companies to explore limitless marketing channels created to boost sales and brand awareness. You can improve your existing employees’ experience through a field simulation at TOSSE where employees meet, persuade, get data and convert prospective clients.

Cut Marketing Budget: Imagine meeting all your prospective clients in one place. Then talk to them one-on-one and share how your solutions can help them. That is a huge saving on your marketing budget.

May 24

How Likely Are You to Buy from Yourself – Thinking Like The Customer

Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.

Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:

  • How easily did I find the product?
  • How does the product compare with other competitors in the market?
  • Is there any benefit from further patronage?
  • How good is the customer service?
  • Does the product keep up with recent technological trends?

The idea of this exercise is to make you understand exactly the thought process of the consumers. This will give you a basis to work with a  better strategy.

Reverse-Engineer Your Findings To Your Benefit

After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.

Showcase Your Product/Service At Africa’s Biggest Education Tradeshow & Conference 

If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence.

Mar 13

Edumark Unveils Exciting Plans for TOSSE 2020

Edumark, popularly known as the “education company”, has made known its plans for the 12th edition of TOSSE (Total School Support Seminar/Exhibition). The educational exhibition has been a haven for educational bodies, institutions, educational influencers, teachers as well as students to connect, share ideas, and learn from each other new innovative strategies and techniques that can bolster educational productivity in their schools.

The announcement was made by Mr. Ibrahim Oguntoyinbo who emphasized that TOSSE has been the go-to event for school owners, businesses and influencers in the educational sector to converse, share and sell ideas that would improve the quality of education in Nigeria as well as enlighten and train the teaching workforce about the dynamism of education and why they need to be abreast of new educational changes and how to adapt to it.

He stated that the TOSSE 2020 theme which is “Think, Innovate, Impact” is targeted at revamping the educational sector to promote explosive creativity and innovation at all educational levels, seeing that innovation is the spark that lends credence to productive learning. Having achieved so much in previous years through quality Teachers Training Seminars and effective branding and marketing for productivity in school business, TOSSE is set to hit for higher milestones through its insightful seminars and discussions, some of which Mr. Ibrahim Oguntoyinbo highlighted being:

  • Leading for Progress, Profit and Purpose
  • 10 Principles for Principals
  • Becoming a Winning Leader in a Difficult School
  • Beyond Academics: Teaching for Social Progress.

Edumark’s TOSSE has, in previous years, raked in over 7000 guests and is set to witness an explosive attendance of 10,000 guests and above from every part of the world. The event also promises an array of insightful activities and experiences where educators and guests can meet, chat and do business with over 120 companies from diverse countries. Educators and students can also brush up their skills and learn through several Masterclass sessions, free seminars, and IT classes.

TOSSE 2020 promises the very best of educational exhibitions, as several well-respected companies would be present at the event. Some of these are:

DLA Toys

DLA Toys offers parents, schools and the general public the opportunity to create the dream playground for their kids, in a secured and safe environment as well as various types of playground equipment, toys, modern, classroom, and decorations and facilities.   
Evans Publishers

Evans Brothers Nigeria Publishers Limited has continued to thrive in the development of high quality educational and curriculum-based books, as well as leisure books, all of which would be readily available for school owners to browse through to update their school’s catalogue of books.

Zeco Schoolwears

Zeco Schoolwears is one of the leading clothing companies focused on providing top quality school uniforms, school accessories for top schools all over the world. Zeco School wears have also featured consistently in previous TOSSE events, providing school owners with top quality school accessories.

Several other companies such as Nocett Academic Services, Safe School and Nexcel Group would be in attendance at the event with an aim to providing quality educational services and offers to educational institutions present at the event.

The event which is set to run for a week, starting from June 1st to 5th, would be held at Ten Degrees Events Centre, Billingsway, Oregun, Lagos, and would be the first of its kind as it would be a week-long experience to learn, meet international educators like Prof. Kirsti Lonka (Author of Phenomenal Learning from Finland) who would be lecturing on leadership for teachers. The TOSSE Event 2020 is where teachers, educators as well as education-focused businesses should be to learn, do business and improve the educational sector of Nigeria.

For Inquiries and Registration, contact the TOSSE team via the following channels:

Website: www.tosse.com.ng or www.edumarkng.com

Email: info.tosse2017@gmail.com,  info@tosse.com.ng

Phone Numbers: 0708 480 8659 and 0701 120 2454.

Seminar ticket can be obtained at Eventbrite

Jan 28

Beyond Events – The Value of Leads

Exhibitions present opportunities for businesses to sell their products, get in the faces of prospective buyers/clients, and network with other competitors. The benefits of getting your business showcased at an exhibition cannot be overstated.

Rather than focus on only making physical sales, attention should also be given to getting leads for the future. In fact, the number of leads that are gained at an event or exhibition should be seen as a metric to measure the success of that outing. While immediate sales might boost business at that moment and possibly morale, it is these leads that will enable the business grow in the future. Therefore, this part of the exhibition should not be taken lightly.

Apply To Showcase Your Product/Service At Africa’s Biggest Education Trade Show And Conference 

Getting The Leads

People present at an exhibition are either business owners like you, or are (prospective) clients and customers. Identify the latter, that’s the group you are looking for. Most likely, the exhibition has a theme and so you do not really have to worry about trying to identify a particular set of prospective clients. For instance, if you’re part of an exhibition for Education, it is safe to say that most person’s that will be available there will be education-based to some extent, and your product should be relevant to most.

Attracting these leads is another thing. I’d like to break it down into two ways:

Direct marketing involves you walking up to prospective clients to begin a conversation. Advance preparation is required here to know exactly what to say and how to act. Note that it might not be necessary to put forth a business proposal at this stage, the main aim is to establish a relationship such that they are comfortable with you enough to engage in further conversation even after the event.

Dress the part, first impressions matter. Visual marketing requires that you set up an attractive booth that would draw people over. Some have found that using colourful banners, catchy copies and catchphrases, and side attractions draw the attention of the public.

Exhibit At TOSSE 2021

Remember the aim of the effort you’re putting in: to generate leads. Therefore, you would need to be able to get the contact information of these ones you meet. Have a viable system of doing this that would not be awkward or make them reconsider. Now you’ve got these leads, what next?

Following Up On Leads

This is the part that should eventually yield results: sales. This is also the tricky part. There are a few tips that can make this process go smoothly:

  1. Separate your leads. Not all contacts you make will require the same level of correspondence. Some might require immediate and constant communication while others might not need so much. Identify these early and strike as necessary so that you don’t get tagged as too pushy or too nonchalant.
  2. Get in contact early. You do not need to wait for too long to get in contact with these leads. It doesn’t have to be an elaborate call, as little as a “thank you” email or text message can do the trick. This will help impress you and your business in their minds.
  3. Personalise your correspondence. Include personal names of the recipients in emails and text messages. Don’t just push out these messages in bulk, it will sound faux and wouldn’t help boost your stock. For direct phone calls, sound friendly on the phone, and engage in conversation rather than giving mechanical responses read off a handbook.
  4. Be consistent. Sales are usually not made at the first contact. This is where consistency comes in. Make sure to always be in contact if you see the prospects of closing a sale on a lead, whether it immediate or not. Persistence would not mean “spamming” these leads as that would be counterproductive. Create a pattern that works.
  5. Know when to abandon a lost cause. Not all leads will become customers/clients. Identify this on time and save yourself a world of stress. To determine this, check for their ability to make a purchase, their motivation, and their level of influence if they stand as a representative for a business. If you determine that they would not be able to patronise you at the time, you’d be better served striking your blows elsewhere. This doesn’t mean you discard their contacts altogether however. Add it to your database of contacts, they might be customers for another product of yours.

Chasing and closing leads might be tedious, but it is usually worth the effort

 

Jan 14

Tips for Boosting Business Productivity in 2020

 

The year 2019 has ended, with it, a decade. Putting the year 2019 under review, there are couple of lessons to be learned when it comes to handling businesses. Below are highlights for boosting your business productivity in 2020.

Some ideas might seem basic at the surface and business owners may tend to ignore them, but these “little things” should not be taken for granted. This brings us to the first tip of having a productive business in 2020.

Know Your Customer

Know your consumer needs and develop products that help satisfy those needs. The all essence of creating a business is to provide solutions to solve other people’s problems.

One big pitfall most businesses have run into is getting comfortable with a routine, forgetting that the tastes of the consumer are ever-changing despite its originally eclectic nature. Business owners should always find a way to tweak already existing products to meet these changing demands. Ever wondered the need for Coke Zero when the normal Coca-Cola was selling by the truckloads?

Identifying consumer needs is not as difficult as it might sound. It takes engaging your consumers in discussions. Encourage them to give feedback on the products. As much as it depends on you, keep your services as personalised as possible. Always acknowledge these comments; it just might encourage them to send another.

Boost and Nurture Customer Relations

Most businesses, if not all, want new customers. But what is a new customer if you lose two of your old ones! Old customers are usually the source of new ones, directly or indirectly. So nurture those old clients.

You can do this by staying in contact with them via different means. Newsletters, emails, text messages – these are just a couple of ways to do this. Try to always make these means of correspondence personalised.

Grow Your Network

Invest time in building your networks. Who you know is more important than what you know. Therefore try to get to meet more people. Attend networking events and do not be hesitant to put your business out there.

Possible benefits of networking include the possibility of customer referrals by word of mouth; it is a form of marketing. Another benefit is that you could get positive ideas on how to further grow your business. If possible, have discussions with your fellow competitors. It almost always pays.

Utilize Social Media

Social media is a powerful tool for businesses. It provides an easy platform to conduct market research, get consumer feedback and even promote and advertise your business. The best part is that it is relatively easier and cheaper to run when compared to other traditional methods, and it undoubtedly yields better results.

As common as social media is, some businesses have overlooked this goldmine. It so happens that some don’t have a social media presence while some others have not gone through the process of growing their brand’s visibility on the network. What this means is that those ventures miss out on prospective clients that are teeming on social media, feeding off scraps. Hence, try to boost your visibility on social media. Take advantage of Brand Influencers, create sponsored ads, grow your following by posting relevant and fun posts, and so on. Your clients are on the timeline.

Dec 02

Navigating The Path to Business Growth: Innovate or Die

Innovation is a key component of a business. For a business to grow appropriately, the key decision markers and business managers have to think innovatively and creatively. The benefits of innovation on business are already well-documented, so there isn’t really any need to go over it again. In any case, you can read about them here.

How exactly can you think innovatively? Here are a few tips:

  • Clear your head: This should be the first thing you do. Make sure you are relaxed and do not feel pressured. The best ideas are formed in a relaxed and calm atmosphere. If you find it hard to stay calm or keep a clear head, you can complete some relaxing activities like taking a walk while listening to calming music, preferably classical. It works for me and should work for you too.
  • Ask questions: ‘Curiosity kills the cat’ a common phrase. But this does not work when it comes to business. Prime your mind to observe, inquires, question and understand concepts around. Remove any constraints that might inhibit your inquisitive nature. Challenge old ways of doing things and try to imagine new ways that they can be done.

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  • Increase your exposure: Make sure to put yourself in a position where you will be able to observe a wide variety of things. Never assume that any knowledge is useless. Note that ideas are usually birthed from other ideas. Henry Ford got his idea of the assembly line technique of mass production from observing a meatpacking plant. The more exposure you have, the more likely you’re going to pick up ideas for your ideas.
  • Be imaginative: You should be creative. Don’t squash that random idea that comes to you prematurely. Allow your imagination run wild. Think of ways things can be done differently. You can follow some tips to boost your creativity.
  • Exceed boundaries: Don’t feel caged or forced to follow the status quo. Be ready to think outside the box. Learn to deal with and learn from past failures; be ready to take risks to find out what works and what does not.
  • Welcome feedback: Ask for people’s opinions and ideas and gather these to come up with a better idea for your venture. Also, feedback is important to know if a current idea you implemented would be a hit. Never disregard this.
  • Run brainstorming sessions: This can be done individually or in a group, although it is usually more effective when done in a group. This would involve coming up with a large number of new product ideas. Make sure to have people from diverse backgrounds if you plan to have a group brainstorming session. You will be better served if you include a provocative outsider, like a consumer or supplier.

BREAK THROUGH THE NOISE IN THE MARKET – EXHIBIT AT TOSSE 2020

  • Adapt old solutions for new problems: You could do this by applying an existing product to a new need available. You could look for new uses of your product. For instance, De Beers produced industrial diamonds but found a new use for diamonds when they introduced the concept of engagement rings. It opened up a large new market for them.
  • Watch your competition: This does not mean to blindly follow whatever innovation they come up with. Instead, observe them intelligently. See if there are any of their ideas you can refine and adapt and even possibly license as your own. You can also acquire smaller profitable businesses if possible!
  • Look outside: You can outsource your new project development to external companies to work on this. Company like Edumark Consult can help us engage actively within the education community.  If that seems like a risk for you, you can ask individuals to come up with novel ideas for innovation. Countless big companies have been known to do this successfully.
  • Go back in time: Look back at older business models and products. Try to ascertain which of these models can work for the present market. Be sure to refine it, however, to fit into the current market trends.

The tips above are in no way exhaustive of all the tips that can be used to improve innovative thinking. Also, not all of them might apply to your business model. Whatever the case, use the tips as a guide to building your business even further through innovation.

Nov 14

Top Technological Innovations for Business Transformation

Innovation and Technology are key parts of business today. In fact, they both work hand in hand. Here are some technological innovations that made waves in recent times:

Artificial Intelligence (AI)

A lot has been said about Artificial intelligence and its impact on businesses. It has significantly affected and improved the way customers interact with businesses via intelligent websites and chatbots. According to Forbes, 80% of enterprises are now investing or planning to expand in AI platforms.

 

“The largest impacts across all industries—from retail to healthcare, hospitality to finance—are felt when AI improves data security, decision-making, employee output, trainings, speed and accuracy,”

Attend TOSSE 2020, Africa’s Biggest Education Trade Show and Conference. Register Here

Maddy Martin, community vice chair and head of growth and education for Smith.AI, said. “With more capable staff, better-qualified sales leads, more efficient issue resolution, and systems that feed actual data back in for future process and product improvements, companies employing AI technologies can use resources with far greater efficiency. Best of all, as investment and competition increase in the AI realm, costs are reduced.”

Ultra-Fast Internet

There is an insatiable appetite for super-fast internet by most individual users of it. This need is even greater for businesses, either big or small. This helps improve business efficiency and provide reliable communication tools for companies that rely on remote workers. To satisfy this need, there has been the invention of 5G, which is exponentially faster than 4G. The effects of this technology, though, are up for debate with some quarters labelling it as dangerous.

Virtual Reality (VR)

While Virtual Reality might be seen as an innovation solely beneficial for gaming and entertainment, it has recently more widespread applications in businesses. According to Flatworld Solutions in an article on “Virtual Reality and Its Impact on Business”, the following are impacts of VR on business:

  • An all-new level of product prototyping
  • Reduced business travel & efficient business meetings
  • E-commerce advertising will see a new side
  • VR can provide competitive advantage to businesses
  • Interviewing candidates will be easier
  • The future of retail will be very different
  • Virtual conferences and meetings will be popular
  • VR will be an important tool in training
  • Affordable virtual designing of structures to visualize the project better
  • Offering virtual tours will be possible

Blockchain

A blockchain is, in the simplest of terms, a time-stamped series of immutable records of data that is managed by a cluster of computers not owned by any single entity. Each of these blocks of data (i.e. block) is secured and bound to each other using cryptographic principles (i.e. chain). Originally devised for the digital currency (Bitcoin), the tech community has now found other uses for the technology. Blockchain technology can be used to create a permanent, public, transparent ledger system for compiling data on sales, tracking digital use and payments to content creators, such as wireless users or musicians. It has also found application in financial services and video games.

Internet of Things (IoT)

The Internet of Things, which is commonly called IoT, refers to the billions of devices around the world that are connected to the internet through sensors or Wi-Fi. It’s basically a giant network of objects that connect to the internet. Each device collects data, and this data, known collectively as big data, is exchanged and analyzed. IoT-connected smart devices can be an everyday item such as a phone, car, watch, washing machine, or refrigerator. IoT devices can also be components of machines and systems, such as on an oil rig or airplane engine.

A Forbes article explained the massive benefits of this innovation on businesses, and quite a number of businesses have jumped on board this fast-moving train.

 

 

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Oct 30

Don’t Just Be At Trade Show To Make Up The Numbers, Be There To Make A Business Impact.

Trade shows and exhibitions are not for everyone. Before deciding to invest in a trade show, you must answer certain questions to safe-guide your time and money investment.

Ensure that the Expo focus align with your target industry and you have developed the right service/product that is required by the audience. Review all activities to be in-line with your business niche.
Failure to thoroughly review the relevance of event to business niche, may lead investors into bad decision making. Getting clarity about your trade show investment would also make it easy for the sales team to chart a rewarding plan for their activities, generate leads and evaluating performance.

Team succeeds by setting SMART goals that would guide them through strategic sales outing; they need to be prepared and equipped with products knowledge and know what to present, where to present it and how to present it.

Don’t just be at a trade show or exhibition to make up the numbers, be there to make a business impact.

 

Ask about the objective of the trade show to check if it aligns with your business goal?  research before setting SMART goals. Why are you spending money, resources and valuable time to attend a show? The ROI must be realistic and measurable.

Define your objective and stick with it. Why is your organisation attending the event?:
• For Publicity.
• To build awareness.
• To showcase or unveil new product.
• To generate lead from the trade show.
• To connect and network with other industry professionals or vendors in your business line.

 

Are you looking for a market to exhibit your product/service in 2020? Click here to learn more about The Total School Support Seminar/Exhibition (TOSSE 2020). Africa’s biggest Education trade show and conference.