The 17th Edition of the Total School Support Seminar/Exhibition has been cancelled for the year 2025.
We have launched www.mybazaarspace.com to enable you trade educational products and resources.
Dear TOSSE exhibitor, your registration has been submitted successfully. You will receive the exhibition sales brochure shortly. It contains the cost of exhibition space and sponsorship package available.
Your information will be use to communicate the event updates with you. Please check that you submitted the correct email address and phone number.
Date: Thursday 12th – Friday 13th June 2025 Venue: The Balmoral Hall, 30 Mobolaji Bank Anthony Way Ikeja, Lagos. Theme: Digital Equity: Ensuring Access to Technology for All
Thank you
TOSSE TEAM
4 Core Principles of Customer Relations That Fuel Business Growth
Companies in all industries and all of sizes understand that customers are perhaps their most valuable asset. Improving the overall customer experience is vital for continued success and survival of their business.
Customer relation is a way business relates to its customers, clients and patrons. Some business organizations hire people specifically to manage how the company interacts and communicates with people. The goal is to retain existing customers and to gain new ones by providing the best customer relations and clients’ services.
There are some core principles to relationship
management that any company can and should follow:
Communication:
Listening is just as important as telling. Think about how often you actually
speak with your customers. Focus on less financial-driven communication (whether
it’s E-mail, phone or face-to-face interaction) if you make your customers feel
involved, they feel as though they actually have a stake in your company, and
feel like you care about more than just trying to make sales.
Rewards:
Every company should initiate and make provision for reward programs. It is a
very simple form of saying “Thank you” and particularly it is a viable and
measurable marketing tool that big companies and small businesses can use to
retain their customers and grow their business.
Be
flexible: Be quick and attentive to customer’s complaints:
The objective of customer relation is typically to interact with the customers
in order to answer questions, resolve support issues, establish credibility and
nurture relationships.
Here are strategies that Improve Customers Relations and building customer’s loyalty, from simply opening up communications channels to implementing elaborate point systems that reward loyalty enhanced customer communications.
Be prepared to meet and interact with lot of customers at TOSSE 2019.
The main objective of exhibiting your business at trade shows is capturing leads to acquiring new business and brand awareness. However, attracting the media to your stand is certainly the best way to achieve such objective, but how do you achieve this?
Prepare Media Kit
To get the media to talk about your products, the first thing to do is to provide them with valuable contents. Unless your company is very famous or your news incredibly powerful, journalists won’t spend time searching for information and material to talk about you. You must provide them with everything, make it easy for them.
A good Media Kit
contains the following information:
Company introduction
Company factsheet (figures, facts, graphs – key elements about your business that make it worth talking about)
Company timeline (your historic, major dates and milestones)
Major products / services / innovations introduction
Bio of the founder / CEO / key employees
High-resolution Photos and Logos (a good article always comes with a photo, if you don’t provide it, you risk losing control over your content or losing the article altogether)
The strategy is to always provide something very short to give a quick overview with links to find out, make it easy to grasp your documents within seconds, don’t lose your reader in pages of text.
Build your story
Most companies have no
story to tell, hence no PR coverage.
Unless you have some incredible innovation to share or an
internationally famous brand, why would people talk about you?
You need to have a
story that will captivate your audience.
The story can be about your company and what it stands for or about your CEO or founder on his own journey or unique personality.
Write a Press Release announcing that you will be exhibiting
at the show. Make it bold.
Use your story as the backbone of your release and add some suspense into
it. Talk about innovation,
announcement, exclusive information, etc.
If your press release is boring, don’t
even bother publishing it. It would have no
impact and would only waste your time. Write something worth reading that makes people (and media) want to come
pay you a visit.
Once written, publish your PR and relay it through your own networks (website, Social Media, blog, newsletter, etc.), send it to journalists within your network and invite your partners to help you spread it.
Prepare Question & Answer Forms
You did everything right and some journalists stop by your
booth, well done!
Then what?
They start talking to your staff. Your team members have been trained for capturing leads and educating visitors, but do they have a clue on how to handle media? Most probably not.
You will certainly ask them to direct journalists to you, but
what if you’re not here or the journalist has no time to wait?
Prepare a Q&A sheet for internal purpose. This sheet should contain the top 10 questions you expect journalists to ask about your business and the “correct” answers your staff should be giving.
Use this document to standardize your numbers (you don’t want a person to claim a number and another one say something different) and make sure everyone is on the same page. Distribute this Q&A document and tell your team to read it and memorize it carefully
Marketing your business has evolved over time. Apart from the traditional methods of marketing, one way to get a proper marketing strategy is by getting into the mind of the consumer. Let us do a little exercise to help do this.
Everyone is familiar with role-playing games. Let’s do a little role play now: You are the customer and you want to purchase an item or service from your franchise. Be completely honest, will you be willing to sanction the purchase? There are a few parameters you can use to evaluate this. Ask yourself the following questions:
How easily did I find the product?
How does the product compare with other competitors in the market?
Is there any benefit from further patronage?
How good is the customer service?
Does the product keep up with recent technological trends?
The idea of this exercise is to make you understand exactly the thought process of the consumers. This will give you a basis to work with a better strategy.
Reverse-Engineer Your Findings To Your Benefit
After going through the process of getting into the consumer’s mindset, you most likely would find areas where improvements or adjustments can be made. You would find that you would be able to understand your customers better. This will help you to be able to tailor your correspondence to them in the future.
If you can see yourself on the same level as your customers you can better drive customer loyalty and develop the trust that is so important these days and it humanizes your company and enhances your marketing capability. In the end, you will be able to anticipate your customer’s needs because you are thinking just like them. It will put you in the best spot to market with confidence.
The annual Total School Support Seminar/Exhibition (TOSSE) holds this Thursday, 31st August 2023, at the 10 Degrees Events Center, Billing Ways, Oregun, Ikeja, Lagos.
The TOSSE platform brings together manufacturers/suppliers of educational resources and stakeholders in the education sector. TOSSE is an education fair featuring the display of innovative products and services, networking among top school leaders, administrators and teachers attending transformative seminars.
The 15th edition of TOSSE featured TOSSElead held in June, and TOSSE2023 slated for August. The event will host over 100 exhibitors with WOWBII Interactive being the lead sponsor.
Join the event YouTube Livestreaming on Thursday, 31st of August 2023
Check out some of the brands to expect at the event this Thursday:
FinLab is a leading indigenous scientific and technological equipment company actively involved in manufecturing, design, supply, and installation of laboratory equipment and furniture. Another brand is HowBodi, a teletherapy App where you get overall health care from the comfort of your home using a phone, laptop, computer, or tablet. KidsReadArt will also make an entrance as a literacy program that teaches children to read fluently through the use of phonics, animations and games.
Some institutions that will showcase at TOSSE2023 are African Leadership University (ALU), an higher education dedicated to building an army of ethical and entrepreneurial leaders, equipped with the required skillset, knowledge, and network. GreenSpring Training College (GTC), a subsidiary of greensprings educational services limited established to meet the development needs of teachers, school owners, parents, students and professionals. Blooming School is one of the top 15 educational institutions in Lagos State that blend British and Nigerian curricula designed to enhance critical thinking and HIIMA Education.
TOSSE Outdoor Floor Plan: Three seminar rooms
Attendees will be opportune to meet Wagefit, a payroll and financial well-being platform that provides Earned Wage Access (On-Demand Pay) by enabling employees to access a portion of their earned unpaid wages before payday to deal with unplanned emergencies. Visitors would also see Eduriea Future, a technology and innovation deploying technology company driving the much-needed innovation in the way educators engage young learners to lay a good foundation for success.
Parents would be excited to meet SchoolingYonda Consulting, an organization that assists parents and their children to study opportunities abroad and transition from study to work in Canada. Edukoya will also be making a return to TOSSE, the Nigerian’s No1 online tutoring platform, which enables students to learn LIVE with some of Nigeria’s best teachers from the comfort of their homes. Edukoya caters to learners in primary and secondary school, and learners preparing for competitive examinations. TOSSE2023 will also feature Lothego, a learning platform with the mandate to transform education and improve access to high-quality content for continuous professional development.
Education stakeholders will also meet LAPO Microfinance Bank, a leading Microfinance institution committed to the empowerment of members of low-income households and owners of MSMEs. The Bank is bridging access to quality education through its Edu-finance product by providing credits to school owners and parents. SuccessTAB by Chronicles Software will be on display. It’s an advanced learning device that offers diverse apps for students.
Nexcel Group will be showcasing its EduproVR and EduproTAB, their innovative educational solutions created to bridge the gap between knowledge and understanding of what students are taught in schools, enabling teachers to impart knowledge seamlessly. Zeta Brent Education is a leading study abroad agency in Nigeria.
Other great brands that will be present at TOSSE2023 are Revive Tech Montessori, Manners & Conduct, BredHub, Nliten, Legal Properties, Stamp4School Concept, Brains & Butter, The Ark Pregnancy, The Spelling Bee & Vocabulary Handbook, 9ijaKids, Syllabux, Kunda Kids, Lady Divine, Smart school uniform, Angels Learners, The Let Cerebral Palsy, Save a child save a nation, Teach for Nigeria, Red cross, Imperial Edtech, ALTS Education Consulting and many others.
The Total School Support Seminar/Exhibition (TOSSE) is a Viable platform that provides Impactful support for the education sector. This Initiative represents 15 years of passionate, committed and Impactful Support of the education sector by creating a platform for all stakeholders to Interact and devise creative solutions for current challenges in the sector; This was a statement made by Mr Alex Okoh, DG of the Bureau of Public Enterprises, Keynote speaker at TOSSElead 2023 event.
Need Help? Chat with us
Start a Conversation
Hi! Click on one of our member below to chat on Whatsapp
