TOSSE 2019 – THE BUSINESS NETWORKING THAT WORKS

We are continuously challenged to create platforms that will add value to our clients. we received testimonies from exhibitors and visitors at the 10th  edition of TOSSE of how it has helped expand their organizations and opened up unlimited business opportunities for them.
We have remained committed to making each edition of TOSSE bigger than the former and this has paid off in actualizing our vision for the education sector

EXHIBITOR INFORMATION

TOSSE 2019 promises to be a highly rewarding business networking platform for all participants. Several educators and exhibitors have attended TOSSE, met just one person unexpectedly and their careers took positive 360 degree turns. Like we say, “You never know who you will meet at TOSSE.”

REGISTER TO ATTEND

As an organizer, we have continuously reviewed how best our exhibitor can derive maximum benefits from TOSSE; this is the reason we have chosen to host the annual Education show in Ikeja the center of Lagos State which is accessible to everyone.  We have streamlined our event to a mainly education based platform making it a one-stop shop for educators all over the country.

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Related Post

Mar 12

How to Harness the Power of Social Media at Trade Shows

We may continue to dispute the true power of social media as a professional marketing tool, but there is little doubt that it remains an incredibly effective way of driving your business forward. This applies to all aspects of business promotion, including offline marketing methods such as attending trade shows and exhibitions, as social media can help to drive consumers to your event and create a buzz around your entire brand.

With this in mind, how can you harness the full power of social media to create a memorable and productive trade show? Consider the following: –

Register To Attend

Prepare Thoroughly and Access Social Media Prior to the Event

Preparation is crucial if you are to successfully utilise social media at a trade show, primarily because it enables you to promote your event and create interest around your brand. By sharing updates and information through an integrated online profile including sites such as Facebook, Twitter and Pinterest, you can alert your audience well advance of the exhibition in question. When using Twitter, you should also remember to include your official brand name a unique hashtag for the event in every communication.

Focus on the Quality rather than Quantity of your Posts

During the show, it is often tempting to subject your followers to a barrage of updates and tweets. This can easily disorientate the customer, however, while also increasing the risk of issuing bland content that is poorly structured or grammatically incorrect. To avoid this, you should focus on creating quality updates rather than producing them in high volume, using creative and engaging content that seeks to drive traffic at specific times of the day.

Post Pictures and Videos While Embracing Multimedia Resources

If you have invested heavily in creative banners and colourful display panels for your trade show, it is crucial to utilise these through audio-visual media and images. These eye-catching design elements can be extremely effective in enticing potential customers, especially if they are shared in real-time through a number of visual social media sites. By sharing this media across high traffic sites such as Pinterest and YouTube, it is possible to narrate a theme throughout the day and enable your customers to share in an interactive trade show experience.

With this in mind, the content of your videos and imagery is also important, so be sure to capture different elements of the day to convey a genuine experience to customers.

APPLY FOR A STAND HERE

Mar 13

Edumark Unveils Exciting Plans for TOSSE 2020

Edumark, popularly known as the “education company”, has made known its plans for the 12th edition of TOSSE (Total School Support Seminar/Exhibition). The educational exhibition has been a haven for educational bodies, institutions, educational influencers, teachers as well as students to connect, share ideas, and learn from each other new innovative strategies and techniques that can bolster educational productivity in their schools.

The announcement was made by Mr. Ibrahim Oguntoyinbo who emphasized that TOSSE has been the go-to event for school owners, businesses and influencers in the educational sector to converse, share and sell ideas that would improve the quality of education in Nigeria as well as enlighten and train the teaching workforce about the dynamism of education and why they need to be abreast of new educational changes and how to adapt to it.

He stated that the TOSSE 2020 theme which is “Think, Innovate, Impact” is targeted at revamping the educational sector to promote explosive creativity and innovation at all educational levels, seeing that innovation is the spark that lends credence to productive learning. Having achieved so much in previous years through quality Teachers Training Seminars and effective branding and marketing for productivity in school business, TOSSE is set to hit for higher milestones through its insightful seminars and discussions, some of which Mr. Ibrahim Oguntoyinbo highlighted being:

  • Leading for Progress, Profit and Purpose
  • 10 Principles for Principals
  • Becoming a Winning Leader in a Difficult School
  • Beyond Academics: Teaching for Social Progress.

Edumark’s TOSSE has, in previous years, raked in over 7000 guests and is set to witness an explosive attendance of 10,000 guests and above from every part of the world. The event also promises an array of insightful activities and experiences where educators and guests can meet, chat and do business with over 120 companies from diverse countries. Educators and students can also brush up their skills and learn through several Masterclass sessions, free seminars, and IT classes.

TOSSE 2020 promises the very best of educational exhibitions, as several well-respected companies would be present at the event. Some of these are:

DLA Toys

DLA Toys offers parents, schools and the general public the opportunity to create the dream playground for their kids, in a secured and safe environment as well as various types of playground equipment, toys, modern, classroom, and decorations and facilities.   
Evans Publishers

Evans Brothers Nigeria Publishers Limited has continued to thrive in the development of high quality educational and curriculum-based books, as well as leisure books, all of which would be readily available for school owners to browse through to update their school’s catalogue of books.

Zeco Schoolwears

Zeco Schoolwears is one of the leading clothing companies focused on providing top quality school uniforms, school accessories for top schools all over the world. Zeco School wears have also featured consistently in previous TOSSE events, providing school owners with top quality school accessories.

Several other companies such as Nocett Academic Services, Safe School and Nexcel Group would be in attendance at the event with an aim to providing quality educational services and offers to educational institutions present at the event.

The event which is set to run for a week, starting from June 1st to 5th, would be held at Ten Degrees Events Centre, Billingsway, Oregun, Lagos, and would be the first of its kind as it would be a week-long experience to learn, meet international educators like Prof. Kirsti Lonka (Author of Phenomenal Learning from Finland) who would be lecturing on leadership for teachers. The TOSSE Event 2020 is where teachers, educators as well as education-focused businesses should be to learn, do business and improve the educational sector of Nigeria.

For Inquiries and Registration, contact the TOSSE team via the following channels:

Website: www.tosse.com.ng or www.edumarkng.com

Email: info.tosse2017@gmail.com,  info@tosse.com.ng

Phone Numbers: 0708 480 8659 and 0701 120 2454.

Seminar ticket can be obtained at Eventbrite

Jan 28

Beyond Events – The Value of Leads

Exhibitions present opportunities for businesses to sell their products, get in the faces of prospective buyers/clients, and network with other competitors. The benefits of getting your business showcased at an exhibition cannot be overstated.

Rather than focus on only making physical sales, attention should also be given to getting leads for the future. In fact, the number of leads that are gained at an event or exhibition should be seen as a metric to measure the success of that outing. While immediate sales might boost business at that moment and possibly morale, it is these leads that will enable the business grow in the future. Therefore, this part of the exhibition should not be taken lightly.

Apply To Showcase Your Product/Service At Africa’s Biggest Education Trade Show And Conference 

Getting The Leads

People present at an exhibition are either business owners like you, or are (prospective) clients and customers. Identify the latter, that’s the group you are looking for. Most likely, the exhibition has a theme and so you do not really have to worry about trying to identify a particular set of prospective clients. For instance, if you’re part of an exhibition for Education, it is safe to say that most person’s that will be available there will be education-based to some extent, and your product should be relevant to most.

Attracting these leads is another thing. I’d like to break it down into two ways:

Direct marketing involves you walking up to prospective clients to begin a conversation. Advance preparation is required here to know exactly what to say and how to act. Note that it might not be necessary to put forth a business proposal at this stage, the main aim is to establish a relationship such that they are comfortable with you enough to engage in further conversation even after the event.

Dress the part, first impressions matter. Visual marketing requires that you set up an attractive booth that would draw people over. Some have found that using colourful banners, catchy copies and catchphrases, and side attractions draw the attention of the public.

Exhibit At TOSSE 2021

Remember the aim of the effort you’re putting in: to generate leads. Therefore, you would need to be able to get the contact information of these ones you meet. Have a viable system of doing this that would not be awkward or make them reconsider. Now you’ve got these leads, what next?

Following Up On Leads

This is the part that should eventually yield results: sales. This is also the tricky part. There are a few tips that can make this process go smoothly:

  1. Separate your leads. Not all contacts you make will require the same level of correspondence. Some might require immediate and constant communication while others might not need so much. Identify these early and strike as necessary so that you don’t get tagged as too pushy or too nonchalant.
  2. Get in contact early. You do not need to wait for too long to get in contact with these leads. It doesn’t have to be an elaborate call, as little as a “thank you” email or text message can do the trick. This will help impress you and your business in their minds.
  3. Personalise your correspondence. Include personal names of the recipients in emails and text messages. Don’t just push out these messages in bulk, it will sound faux and wouldn’t help boost your stock. For direct phone calls, sound friendly on the phone, and engage in conversation rather than giving mechanical responses read off a handbook.
  4. Be consistent. Sales are usually not made at the first contact. This is where consistency comes in. Make sure to always be in contact if you see the prospects of closing a sale on a lead, whether it immediate or not. Persistence would not mean “spamming” these leads as that would be counterproductive. Create a pattern that works.
  5. Know when to abandon a lost cause. Not all leads will become customers/clients. Identify this on time and save yourself a world of stress. To determine this, check for their ability to make a purchase, their motivation, and their level of influence if they stand as a representative for a business. If you determine that they would not be able to patronise you at the time, you’d be better served striking your blows elsewhere. This doesn’t mean you discard their contacts altogether however. Add it to your database of contacts, they might be customers for another product of yours.

Chasing and closing leads might be tedious, but it is usually worth the effort